Own Your Day | The Daily Edge

Have you ever reached the end of a day and felt like you got nothing done? It’s a horrible feeling! Frustrating days like this leave us with a laundry list of people and circumstances that caused our unproductivity. Rewind the clock to your morning coffee and write down your current #1 push forward priority. Then write the numbers 1-5 and list the five most important tasks you can complete in order to come closer to accomplishing your goal. If you could do the frustrating day over again, chances are you would handle your meetings, conversations, and even your individual work time differently. A day in which you accomplished five specific tasks that brought you one step closer to an important goal is a great day.  

Read More

10 Step Process for Instituting Trusted Change | Trust in Leadership

One of the most important roles of leadership involves instituting change that sticks. It’s no easy process, and it will always look unique to the situation, but here’s a simple 10 step model we use each time. Note the pillars from the 8 pillar framework of trust that are most important in each step.


Read More

Collaboration-Conducive Work Environments | Building Trust with Gen Y Series


Situate them in workspaces conducive to collaboration. (5 of 9 in series)

Millennials are also known as “generation we” because of their strong social mindset. Despite growing up in the most individualistic nation in history, American millennials think and act quite socially. They know that better results and meaning come through collaboration.  They’re used to the flat connected world and used to working with people from varying cultures. Gen Y knows that strategizing and executing with 3 or 8 or 21 varying perspectives leads to high caliber and balanced results.  Consider setting up your office in a way that’s more conducive to collaboration and get increased productivity by letting millennials work and compete on teams.

Open Values Lead to Higher Character: QuikTrip | Company of the Month

Since 2003 QuikTrip has been listed in Fortune Magazine’s 100 Best Companies to Work For. QuikTrip is a company that creates a trusted environment by laying a foundation of shared values for over 7,000 employees. The successful convenience store chain, based out of Tulsa, OK, makes a point of getting people behind its unifying value, “Do the right thing for the employee and for the customer.” While it may seem simple this shared value is meaningful and has been a foundation of their notable culture of trust.

QuickTrip was consistently on Fortune’s Top 100 Places to Work For because of the character of its people. Every stakeholder in the organization is valued and considered. QuickTrip is known for its great service because employees have an expectation to be dependable and have a strong work ethic. These things create an environment where people work hard and have fun. In turn Quiktrip rewards its employees for their hard work with great pay, benefits and an endless amount of fountain drinks. QuickTrip contributes to the growth of their own employees as well as to the community through United Way, Big Brothers Big Sisters and National Safe Place.

QuikTrip knows their values and makes them known to all their employees. When you know your values and make them known. You will enjoy a business climate rich in high character. 



100 Best Companies, fortune 1000, best jobs to work for, trust company, what is a trusted company, company characters, The Trust Edge, Trusted Company of the month

Feed My Starving Children: An Example of Compassion | Trusted Company of the Month

Started by a Minnesota businessman, Richard Proudfit, Feed My Starving Children has been packaging and shipping food to the world’s hungry since 1987. The organization collaborated with major corporations like Cargill, Pillsbury and General Mills to create a meal that would be packed full of nutrients and could feed malnourished children. After delivering these meals to third world countries, the nonprofit realized they could do more than just provide nutritional meals. Now, not only do they distribute food, they partner with other organizations in helping to stabilize communities by devoting their other resources to schools, healthcare, ministry, agriculture, and micro-business to further develop third-world countries.

Feed My Starving Children has proven to be a trusted company. They are named among the nation’s 2% most-trustworthy charities. The organization is not just a name on a list of best charities. They’ve been named to this 2% becaues of the tremendous results, partially contributed by volunteers. All meals that are sent overseas have been hand packaged by groups of volunteers. FMSC increased its number of meals from 400,000 meals a year in 1994 to 153,000,000 meals a year in 2012. They reached a milestone in early 2012 of 600 million meals produced since the beginning of FMSC.

If you want to volunteer with Feed My Starving Children or want to know more about this trusted organization, go to www.fmsc.org


Compassion, Cargill, Pillsbury, General Mills, Feed My Starving Children, Trust in NonProfits, Charity Navigator, Trust in Business, Building Trust

Starbucks: Trust and Success One-in-the-Same | Trust in Business



Starbucks is the No. 1 coffee shop in the world. Wherever you go, whether it be Des Moines, Iowa or the aiport in Beijing, China, you can find a Starbucks. What brought such great global success? Consumers trust that Starbucks will remain consistent in their promise. Starbucks has remained true to their mission and vision and in return customers remain loyal. 


Building Trust, Trust in Business, Marketing and trust, Consumer Trust, customer loyalty, organizational success, consistency


CSPAN | Trusted Company of the Month

The Cable Satellite Public Affairs Network, nearly 30 years old, isn’t the television station to tune into for political fluff. Nor does it fill the airwaves with the new style of media journalism that some describe as mere editorial opinion disguised as news. Viewers wont find competitive taglines or shouts of clever advertising jargon. That vein of political entertainment is found on the other television news channels. Yet C-SPAN and its staff have garnered a long list of awards. They operate on the premise that citizens inherently want to trust that the information being broadcasted is unfiltered and unedited, spoken directly to them from the house floor, without the color commentary. C-SPAN has achieved exemplary trust through their famous brand of transparency and clarity.


trust in media, trust in politics, trusted company, Trusted Company of the month, CSPAN

Wikipedia: The Free Encyclopedia | The Trust Edge

When trust is lost, there is little time to lose. Discern the situation, and then quickly make a plan to rebuild it. Wikipedia thrives today because the company made haste to rebuild lost trust after the John Seigenthaler incident. In November 2005, it came out that an untrue and potentially libelous statement in the biography of John Seigenthaler, a famous journalist, had gone unnoticed for months on Wikipedia. Seigenthaler wrote a fairly scathing editorial in the New York Times criticizing Wikipedia as a “flawed and irresponsible research tool.”2 Since Wikipedia is open-source, deriving its value from the trust people have in it, as the public at large can edit it, this loss of trust was potentially devastating. The Wikipedia Foundation knew that it would need to do more than issue an apology to John Seigenthaler. Its actions were as follows:


1. It made a special section called “biography of living persons,” which would be more difficult to edit and would be monitored more frequently.

2. It stopped allowing anonymous users to create articles.

3. It spent time showing the relative validity of data in Wikipedia, especially as compared with well-respected encyclopedias.


The preventive and reactive measures taken by Wikipedia in this situation regained its public trust. Further boosting its reputation, Nature magazine compared the accuracy of Wikipedia with that of Encyclopaedia Britannica, and found them to have roughly an equal number of flaws!


Wikipedia, trusted company, Trust in Education, Building Trust, community of trust

High Point University | Trusted Company of the Month

When Nido Qubein took over as president of High Point University, he decided to change the way most colleges view students. Inexpensive sturdy wooden couches in resident halls and lounges were replaced with high-grade leather ones. Older televisions were replaced by the newest flat-screens. The list of upgrades goes on and on, and High Point University is a gorgeous facility today. Many universities might worry that the students would abuse the nicer amenities. Qubein told me, “We have seen the opposite. If you respect people, they will step up. Trust is fundamental to all we do.” The payoff: more students, greater visibility, a better work environment, higher retention and productivity, and a place where pride abounds among students, faculty, and staff.


High Point University, Trust in Education, Trusted Company of the month, The Trust Edge, Nido Qubein, David Horsager

Accelerate Your Performance Through Trust
Click “Receive Access” to get our COMPLIMENTARY Trust Tools and join 25,000+ leaders that are increasing their performance.
We respect your privacy. Your information is safe and will never be shared.
Don't miss out. Get FREE tools today.