McDonalds | Trusted Company of the Month

McDonald’s is trusted because of their consistency. They deliver the same product everywhere, everyday. Regardless of whether we love the French fries of the Golden Arches, or protest their nutritional content, we know who they are and what to expect. They give us the same thing every time. Consistency is the only way to build a brand or reputation. A brilliant marketing idea is interesting, but the product is not trusted unless it is consistent. Predictability and reliability are the cornerstones of this pillar.  

 

 

McDonald’s, Trusted Company of the month, consistency, deliver, Consumer Trust, Building Trust

 

Pepsi Co.: The Leader that Made Compassionate Cola | Trusted Company of the Month

 

Growing up in Madras, India, Indra Nooyi had always dreamed of living in the United States. It started when she came to the U.S. to earn her M.B.A. from Yale in 1978. She joined PepsiCo in 1994. In 2006 Nooyi became CEO of PepsiCo and has since led the mega brand that is in nearly 200 countries. Her legacy is that of compas­sion with an eye on the bottom line. Her motto: Performance with purpose. She shares her vision by saying, “We bring together what is good for business with what is good for the world.” How has she built the Pillar of Compassion that has changed the bottom line?

  • When Nooyi was awarded the CEO position in a race with a long-time colleague, she immediately flew out to meet the colleague and asked what she could do to keep him. She nearly matched her salary, among other things, and a great team was born.
  • Nooyi made a commitment to move away from unhealthy food and drinks. Examples in the works are high-fiber oatmeal and low-calorie Gatorade. According to Michael Useem, “By 2010, Nooyi has pledged, half of Pepsi’s US revenue will come from healthful foods.”
  • Nooyi has championed moves toward renewable energy and has campaigned against obesity.

 What has happened because of decisions made by the lady known as the “Caring CEO”? Profits have soared. And so has influence and impact of the $39 billion PepsiCo.

 

PepsiCo., Indra Nooyi, trusted company, Trust in Business, Consumer Trust, consistency, David Horsager, The Trust Edge     

Earth Security | Trusted Company of the Month

Earth Security takes specific actions to communicate the importance and the expectation of a trust-based environment. It is a major part of the hiring process and the performance management process. The company understands that trust happens when words and commitments are equal with actions and delivery. For them trust is not a nebulous “feeling.” It is quite simply the result of consistent, positive behaviors practiced over time and therefore completely manageable. Trust is the core of their business strategy.

 Anthony Diekemper, the CEO of Earth Security said, “Trust is what we call ‘the sweet grease.’ It is our number one priority in all aspects of our business. You think trust does not affect the bottom line? Leaders who think their only job is to make money are just missing the bigger picture. As executives, we have an obligation to manage with fiscal responsibility, but the way you optimize the financial performance of the company is to have highly engaged employees. They work harder, give more of their discretionary energy, and are happier to be in your company. The foundation of engagement is always trust.”

 

8 pillars, Earth Security, The Trust Edge, Trust, Trust Impacts the Bottom Line, Commitment, David Horsager, Leadership, Performance Management, Trusted Company

Jennie-O Turkey Store | Trusted Company of the Month

According to the U.S. Department of Agriculture, Americans purchase more than 45 million turkeys to be cooked and eaten on Thanksgiving. Jennie-O Turkey Store, Inc. is a Minnesota based company that has gained the creditability of being an environmentally responsible organization. They are committed to encouraging healthy living, which is why they have partnered with NBC’s The Biggest Loser. The company has developed a trusted relationship with turkey farmers and customers alike. In light of Thanksgiving, we have chosen Jennie-O Turkey Store, Inc. to be the Trusted Company of the Month.

 

Trust in Business, Agriculture, Trusted Company of the month

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