Trust Trends 2014 | Executive Brief on Trust

We’re excited to introduce our executive brief on the top 8 trends of 2014. This report is Horsager Leadership, Inc.’s first annual report on trust. Our goal is to give leaders insights into the hottest trends of the year and reveal opportunities for applying The Trust Edge 8 pillar framework in a timely manner in order to gain a competitive advantage.

Learn how to gain the ultimate competitive advantage through this year’s key opportunities by clicking on the image below. Feel free to download it as a pdf!

Trust Tip Tuesday: Trust Tips from A-Rod | The Trust Edge

Is A-Rod’s suspension fair? According to a current USA Today poll, 86% of the public thinks it is fair.

Why is it that the majority of the public finds Alex Rodriguez guilty despite the fact that he has yet to be put on trial?

When allegations are made, specifically in sports, the public trusts the media even though the media isn’t always trustworthy. But because of the consistent guilty verdicts in professional sports over the last 10 years, there is no doubt or question that the court of public opinion has made an obvious decision.

As America’s past time, a small decision to use steroids in baseball is not small. Every decision made effects the bigger picture.  These decisions condition the public to have a distrusting perception of not only the individual and their family, but of their team, the MLB, and the reputation of professional sports and American business.

 

Trust Tip Tuesday from A-Rod:

#1: Ronald Reagan is known for this quote, “Trust, but verify.”

Generalizations exist for a reason. Continue to search for truth before drawing conclusions.

#2: In decision making don’t be nearsighted. Every decision made affects the bigger picture. 

 

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Want to Help Someone? Shut Up and Listen | Compassion

Ernesto Sirolli, Founder of the Sirolli Institute, shares with students why it is more important to listen than to give out one’s own ideas. People do not need to be patronized. Learn how to respond to people and become a servant to those you work with.

The Trust Edge gives tips for effective listening. Keep eye contact. Listen with your body. Practice patience. Empathize. Be present. Avoid answering the electornic interrupter. Hold one conversation at a time. Ernesto expands more on these effective listening tips in this video. 

-AR

Ernesto Sirolli, Sirolli Institute, Effectiveness, Effective listening, The Trust Edge, Patience

Television: Decreasing Level of Competency | The Trust Edge

 

 

Why is there a lack of trust in businesses, organizations and relationships? There is a lack of competency. To be successful there should be an increased level of learning and expanding of the brain. How do you do this? Read. Read everything. Americans today spend more time watching television than they do reading a book. Next time you go to pick up the remote, take a second and think about a book that may help improve your level of competency. 

-MV

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A Sure Way for Undecided Voters to Decide | Trust in Government

Votes will be cast next week, and one of the world’s most influential people will take office on January 20th. Who will decide? The undecided voters will tip the balance left or right. If you are one of them, what metrics will you use? Trust expert, author and researcher David Horsager has a solution. Put on the lens of trust to help you pick what you see as the more trusted side of the fence to land on. 

“Trust has the ability to accelerate or destroy any business, relationship, or COUNTRY,” says David Horsager, author of #2 Wall Street Journal Best Selling Book The Trust Edge. “The election is completely determined by trust.”

But, what does it mean to be trusted? Horsager outlines 8 pillars of trustworthiness that he has uncovered through research and consulting. The eight pillars are clarity, compassion, character, competency, commitment, connection, contribution and consistency. There are 8 questions to ask when deciding who you believe is the best candidate for the job.

Mitt Romney or Barack Obama

1. Who has a clearer vision?

2. Who has higher character?

3. Who is more capable to lead the country?

4. Who is more likely to get results?

5. Who is more committed to upholding the Constitution?

6. Who is more compassionate?

7. Who is more willing to collaborate with others?

8. Who is a more consistent leader?

 

Whoever you chose the most is the leader you trust the most.

With the 8 pillars of trust in mind, which candidate seems to be more trusted? Last week, Horsager and his team polled people across America and found a fairly even distribution except for 2 questions. 60% of those polled believe Barack Obama is more compassionate and 60% believe Mitt Romney is more committed to upholding the Constitution. Who do YOU trust more?

The single uniqueness of the greatest leaders and organizations is trust. According to David Horsager, “Trust requires time, effort, diligence, and character. Inspiring trust is not slick or easy to fake.” Our country needs a leader who can be trusted. As defined by Horsager, trust is a confident belief in someone or something to do what is right, deliver what is promised, and to be the same every time, in spite of circumstances.

 Who do you trust to lead America?

Do You Trust the NFL? | Trust In Sports

Who do you think the position of the ball should have been awarded to? Should have it been ruled an interception or a touchdown?  

The NFL is apparently closer to reaching a deal with the original referees. The NFL has been using replacement referees from Division III colleges and high schools for the first three weeks of the season. The NFL’s decision to use replacement referees over experienced referees conflicts with the competency pillar. The NFL is trusted to put the best performance on the field including players and yes, referees. How can fans trust the NFL if the officiating of the game is subpar?

 During the Monday Night Football game between the Seahawks and the Packers, Seahawk’s Golden Tate and Packer’s M.D. Jennings both appeared to have caught the ball simultaneously in the end zone in the game’s final play. The replacement referees eventually ruled it a touchdown for Seattle and the Seahawks won the game because of the call.

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CSPAN | Trusted Company of the Month

The Cable Satellite Public Affairs Network, nearly 30 years old, isn’t the television station to tune into for political fluff. Nor does it fill the airwaves with the new style of media journalism that some describe as mere editorial opinion disguised as news. Viewers wont find competitive taglines or shouts of clever advertising jargon. That vein of political entertainment is found on the other television news channels. Yet C-SPAN and its staff have garnered a long list of awards. They operate on the premise that citizens inherently want to trust that the information being broadcasted is unfiltered and unedited, spoken directly to them from the house floor, without the color commentary. C-SPAN has achieved exemplary trust through their famous brand of transparency and clarity.

 

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iPods, Mac Air, Mac mini, iPhones and iPads: Creations of Apple Inc. | Trusted Company of the Month

Apple Inc. has created a following of committed customers who are willing to pay more than competitors because Apple delivers fresh innovative technology again and again. From iPods, to the Mac Air, to the Mac mini, to iPhones, and iPads, Apple Inc. has created an environment where high standards of competency result in innovative usable technology. We must be highly competent and increasingly capable in the areas we want to be trusted.

 

 

 

 

 

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A Quick Trust Reminder | The Trust Edge

 

Trust, not money, is the currency of business and life. In a climate of trust, people are more creative, motivated, productive, and willing to sacrifice for the team. What happens when a business gains The Trust Edge? Every aspect of business becomes profitable. You must realize the impact of trust and implement the 8 Pillars to gain The Trust Edge

By earning The Trust Edge, you will gain a significant advantage that extends far beyond the bottom line. Our hope is that this foundation of trust will become a part of who you are. To receive a list of 18 ways to build trust, email us at info@davidhorsager.com and put “Tips” in the subject line.

 

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