Leaders are Readers | Trust in Leadership

My grandmother was known for reading a book a day. I’m not exaggerating! As a matter of fact, she is famous in our family for reading all of the books in two libraries! She had the habit of waking at 4:00 in the morning to have quiet time to read. Grandma Esther loved to learn. Imagine what you could learn just by intentionally reserving time each day to read. I hope to instill this love of reading in my children as well.  

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Eight Ways to Increase Sales in the Trust Crisis | The Trust Edge

Sales people can get caught up in seeking the newest sales tactic or closing tech­nique, but without trust, they won’t even get in the door. Without trust, you lose sales. But when individuals acquire what I call the trust edge—the competitive advantage you gain when others have a confident belief in you to do what is right, deliver what is promised, and to be the same every time, in spite of circumstances—it shows in every relationship, and eventually is demonstrated by increased sales.

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The Single Secret To Growing Revenue and Lowering Cost | The Trust Edge

But what’s so unique about this vegetable stand is that they leave it unattended.
Together, they’ve built a small business where conscience matters more than cash, and where trust is as good as the tomato it buys.
“We can go out on the weekend and when we get home, open the door and get the money out,” Garland said.
“In all the years we’ve been doing this, we can count on one hand the money we’ve lost,” Eleanor said.

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High Point University | Trusted Company of the Month

When Nido Qubein took over as president of High Point University, he decided to change the way most colleges view students. Inexpensive sturdy wooden couches in resident halls and lounges were replaced with high-grade leather ones. Older televisions were replaced by the newest flat-screens. The list of upgrades goes on and on, and High Point University is a gorgeous facility today. Many universities might worry that the students would abuse the nicer amenities. Qubein told me, “We have seen the opposite. If you respect people, they will step up. Trust is fundamental to all we do.” The payoff: more students, greater visibility, a better work environment, higher retention and productivity, and a place where pride abounds among students, faculty, and staff.

 

High Point University, Trust in Education, Trusted Company of the month, The Trust Edge, Nido Qubein, David Horsager

Pepsi Co.: The Leader that Made Compassionate Cola | Trusted Company of the Month

 

Growing up in Madras, India, Indra Nooyi had always dreamed of living in the United States. It started when she came to the U.S. to earn her M.B.A. from Yale in 1978. She joined PepsiCo in 1994. In 2006 Nooyi became CEO of PepsiCo and has since led the mega brand that is in nearly 200 countries. Her legacy is that of compas­sion with an eye on the bottom line. Her motto: Performance with purpose. She shares her vision by saying, “We bring together what is good for business with what is good for the world.” How has she built the Pillar of Compassion that has changed the bottom line?

  • When Nooyi was awarded the CEO position in a race with a long-time colleague, she immediately flew out to meet the colleague and asked what she could do to keep him. She nearly matched her salary, among other things, and a great team was born.
  • Nooyi made a commitment to move away from unhealthy food and drinks. Examples in the works are high-fiber oatmeal and low-calorie Gatorade. According to Michael Useem, “By 2010, Nooyi has pledged, half of Pepsi’s US revenue will come from healthful foods.”
  • Nooyi has championed moves toward renewable energy and has campaigned against obesity.

 What has happened because of decisions made by the lady known as the “Caring CEO”? Profits have soared. And so has influence and impact of the $39 billion PepsiCo.

 

PepsiCo., Indra Nooyi, trusted company, Trust in Business, Consumer Trust, consistency, David Horsager, The Trust Edge     

A Quick Trust Reminder | The Trust Edge

 

Trust, not money, is the currency of business and life. In a climate of trust, people are more creative, motivated, productive, and willing to sacrifice for the team. What happens when a business gains The Trust Edge? Every aspect of business becomes profitable. You must realize the impact of trust and implement the 8 Pillars to gain The Trust Edge

By earning The Trust Edge, you will gain a significant advantage that extends far beyond the bottom line. Our hope is that this foundation of trust will become a part of who you are. To receive a list of 18 ways to build trust, email us at info@davidhorsager.com and put “Tips” in the subject line.

 

The Trust Edge, Trust impacts the bottom line, Trust in Business, As Trust Increases, Increased Productivity, Productive Work, Trust and Money

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