Focus on Meaningfulness | Building Trust with Gen Y Series


By 2025, approximately 75% of the world’s workforce will consist of millennials (Gen Y), according to a study from the BPW Foundation. Companies that survive past 2025 will be those that develop the trust of the millennial workforce, while maintaining trust with previous generations. Companies that disregard the mind-frame and work-style of Gen Y will scare away top talent and consumer dollars.

In 9-blog series over the next few weeks, we will share 9 Gen Y trust-builders & insights into the milennial mind. Here’s the first one.

Redesign aspects of your organization in a way that focus on meaningfulness. (1 of 9 in series)

Millennials yearn for meaning. Without living through a draft or another major hardship, Gen Y desires more than stability and achievement. They want to work in organizations that are genuine to a meaningful mission. They don’t want to merely provide products and services. Rather, they want to use them as tools to help develop people and society. In addition to a meaningful mission, they want their organization to have a strong environmental, social, and corporate governance strategy (ESG), be known as a leader in corporate responsibility, and give back generously and purposefully to their communities. If your company doesn’t focus on meaningfulness and give freedom to create new avenues to make a difference, millennials will run the other direction – to your competitor companies. But, by paying attention to the value of meaningfulness, your company will develop trust and retain top young talent.

Leadership and Foresight from the Greatest Leader I Know | Trusted Leadership

What a treat to enjoy Thanksgiving at the farm with family! Pond hockey, broom ball, games, pecan and pumpkin pie (I much prefer pie over cake any day), fellowship, gratefulness, and even some time cutting wood for the stove. It is so good to work together and play together. Most of my five siblings and the seventeen grandchildren were able to gather and stay at the farm (all but my sister’s family, who live in Kenya and teach at a university there). Dad is 84 years old now and Mom is close behind.  They are an example of intentional leadership.

On Saturday, Dad invited all of the farm families that rent land from him over to the house for food, fellowship and a “program”. The “program” was intentional. He built our well over a thousand acre farm from nothing, buying his first 80 acres while in college just after serving in the Korean War. Why did he bring together family and renters and have a  “program”? To introduce his kids to the renters, to encourage open communication, to transfer leadership, and to provide a peaceful thoughtful process for when he is not around anymore. Dad is still in great health, but he is wise. His wisdom to give a clear plan for succession planning will take a whole lot of stress out or our future. Each of the kids have clear responsibilities and roles. It was significant that in front of everyone he gave leadership to his fifth child, the brother just older than me to be the point person for farm operations. While we know Dad loves all of us, Loren is the best person for that job. This public declaration of who the farm point person is gave clarity and empowered Loren to take that role even though he is not the oldest child, which may be a more traditional approach for that responsibility.

Two leadership lessons: First, think ahead and act ahead. Secondly, while it is true that empowerment occurs when a person is given the resources needed for a given task, it is equally important to empower leaders by publicly giving them the leadership role necessary to take on responsibility and have others quickly follow. This is a form of “Transfer Trust” – Since people trust you as leader, and you trust a given person to lead, when you publicly give the leadership role, others will more quickly follow that individual so that you are no longer needed in that role.

Succinct Speakers at TED | Trusted Communication


This week I met up with friend and author, Hayley Foster, pro on developing TED speakers. Her advice for speakers. You must have a core idea that is new. Ideas can change the world. Her best idea, probably formed because TED talks are meant to be so short, YOU CANNOT HAVE ANY EXTRA WORDS. Most Ted talks are 18, 12, or less than 8 minute talks. It is harder to give a short speech than a long on  because it takes more preparation for a short one. If you are a speaker and If your story usually takes minutes to tell, make yourself tell it in 4 lines. Shorten and tighten. Great advice in this attention-span-deprived noisy world.

Trust Trends 2014 | Executive Brief on Trust

We’re excited to introduce our executive brief on the top 8 trends of 2014. This report is Horsager Leadership, Inc.’s first annual report on trust. Our goal is to give leaders insights into the hottest trends of the year and reveal opportunities for applying The Trust Edge 8 pillar framework in a timely manner in order to gain a competitive advantage.

Learn how to gain the ultimate competitive advantage through this year’s key opportunities by clicking on the image below. Feel free to download it as a pdf!

Trust Tip Tuesday: How far is too far? | Trust in Government

Everyone is asking the questions: 
When it comes to national security, how much intelligence collection do we really need? How far is too far? 
Should the NSA be more transparent? 
What is the balance of transparency vs. confidentiality? 
Where is the accountability?

If the NSA were to share in the clearest terms possible about about the necessities, there would be more confidence and less doubt and concern about the intentions of the U.S. and it’s use (or abuse) of its technology and security. 

This extent of spying shows the American government’s lack of trust in its people, as well as the rest of the world. And a lack of trust is America’s biggest expense. 

What would you do to change the way our National Security collects intelligence in a ethical and trustworthy way, without compromising the safety of the American people?

Foreign Relations and Trust, Trust in government, NSA spying, merkel, Building Trust

Trust Tip Tuesday: Baldrige Performance Excellence Program | The Trust Edge

After President Obama addressed the glitches in the new health care system, the question we asked ourselves was: How? How can it be more effective? How can the Affordable Act and Obamacare be improved? The answer: Baldrige Performance Excellence Program

Years after the Industrial Revolution, leaders of America realized the need to focus on recognizing excellency of product – not quantity of product. One objective of the Malcolm Balridge National Quality Improvement Act of 1987 was/is to recognize top organizations for their quality of service, business strategies, and best business practices. This year’s recipients will be named next month – in healthcare, manufacturing, small business, etc.

You can use their processes to measure and improve your organization. AND, it’s one way American healthcare can be improved.



Baldrige Performance Excellence Program, Building Trust, Building trust and reliance, Business Ethics, Trust in Business, 

US Government Default = Global Trust Catastrophe | Trust Tip Tuesday

The world is 10 days from what could be the most catastrophic trust breach of the century. Just like the Lehman Brothers bankruptcy, a US financial meltdown would harm the entire global economy, devastating the US lower class and developing world economies. One difference is that the current US debt dwarfs what Lehman Brothers had by 23x.

Trust Tip: Trusted leaders ought to take Warren Buffet’s advice about using the debt ceiling as a weapon for political debates.

‘“It should be like nuclear bombs, basically too horrible to use,” Buffett, 83, said in an interview published by Fortune magazine last week.’

For more, read this.

Miller’s Bar | Trusted Company of the Month

Trust, not money, is the currency of business and life.

Dearborn, MI, the home of the World Famous Ground Round Burger, only found at Miller’s Bar is a trusted find. If your taste buds are craving a fresh burger this bar is the place to get it, and don’t expect to be treated as something special.  One review says, “Simple burgers. Don’t ask for anything fancy because you ain’t gettin’ it.” Another customer said, “It was so simple yet….so amazing.” This place is a no-frills, humble place; you get exactly what you pay for. The hamburger is delivered on a bun brought to you on a piece of waxed paper. Need a pickle? Pick it out of the pickle jar on the condiment tray.

If it sounds like a dive, and in many ways it is. But its reputation exceeds the simplicity of the burger and its table settings. Customers rave “the simple menu makes it unique!” But what truly sets Miller’s apart is its form of payment. Miller’s uses an honor system. The patron tells the bar tender what they had and the bartender sums up the total in his head, takes the cash and makes change. No credit cards, no plates, and no tableware. Miller’s Bar has established an environment of trust. Miller’s Bar agrees with my research, when trust is established, customers pay more, tell others, and come back, and in Miller’s case, people come from all over the world to eat a famous Ground Round Burger.


Trusted Restaurants, Miller’s Bar, Dearborn MI, Miller’s Bar Dearborn MI, The Trust Edge

Michael Hyatt’s Way of Making and Keeping Promises | The Trust Edge

It’s the little things! Make and keep your promises! It’s not the big goals that make the big difference. Rather, it’s all the little actions and decisions.

Trusting yourself begins by making goals and sticking to them. Michael Hyatt’s beginners guide is essential when creating effective and obtainable goals. 


The Beginner’s Guide to Goal Setting


setting goals, goal setting, accomplish a goal, goals setting, setting a goal, how to goal set, how do i set goals, how to goal setting, 

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