US Government Default = Global Trust Catastrophe | Trust Tip Tuesday

The world is 10 days from what could be the most catastrophic trust breach of the century. Just like the Lehman Brothers bankruptcy, a US financial meltdown would harm the entire global economy, devastating the US lower class and developing world economies. One difference is that the current US debt dwarfs what Lehman Brothers had by 23x.

Trust Tip: Trusted leaders ought to take Warren Buffet’s advice about using the debt ceiling as a weapon for political debates.

‘“It should be like nuclear bombs, basically too horrible to use,” Buffett, 83, said in an interview published by Fortune magazine last week.’

For more, read this.

Apple, Google, Coca-Cola | Most Trusted Global Brands


Apple & Google surpassed Coca-Cola on Monday as the best global brands. Interbrand’s annual findings showed 28% and 34% brand changes for the two tech giants. Coca-Cola’s minor 2% growth was  just enough to keep them in the top 3, after holding the #1 position for 13 straight years.

As the world’s most valuable global brands, consumer votes prove them to be the most trusted as well. How do they do it?

Here are a few tips they’ve used that you can apply right now:

1.) Develop a genuine and attractive mission statement, vision, and values.

2.) Integrate this strategy into what you deliver.

3.) Assure consistency.

4.) Listen to and allow your followers to become part of your brand, while maintaining your core.


Decision Making on Syria | Trust in Government

Trust Tip of the Week

The conflict in Syria is incredibly complex, and there are positives and negatives to each decision being considered. Global leaders would do well to contemplate actions based on what is best for rebuilding trust in Syria and the international community. They, and we, ought to think in terms of the long-term over short-term. Response over reaction. Certainty over probability. Greater good over partial interests. Collaboration over dictating. Timeliness over immediacy. Understanding context over stereotyping.  Scenarios over dogmatism. Solutions over punishment.

Trust Tip Tuesday: Trust Tips from A-Rod | The Trust Edge

Is A-Rod’s suspension fair? According to a current USA Today poll, 86% of the public thinks it is fair.

Why is it that the majority of the public finds Alex Rodriguez guilty despite the fact that he has yet to be put on trial?

When allegations are made, specifically in sports, the public trusts the media even though the media isn’t always trustworthy. But because of the consistent guilty verdicts in professional sports over the last 10 years, there is no doubt or question that the court of public opinion has made an obvious decision.

As America’s past time, a small decision to use steroids in baseball is not small. Every decision made effects the bigger picture.  These decisions condition the public to have a distrusting perception of not only the individual and their family, but of their team, the MLB, and the reputation of professional sports and American business.


Trust Tip Tuesday from A-Rod:

#1: Ronald Reagan is known for this quote, “Trust, but verify.”

Generalizations exist for a reason. Continue to search for truth before drawing conclusions.

#2: In decision making don’t be nearsighted. Every decision made affects the bigger picture., alex rodriguez baseball, yankee alex rodriguez, history of baseball, history on baseball, major baseball player,

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