Trust Trends 2014 | Executive Brief on Trust

We’re excited to introduce our executive brief on the top 8 trends of 2014. This report is Horsager Leadership, Inc.’s first annual report on trust. Our goal is to give leaders insights into the hottest trends of the year and reveal opportunities for applying The Trust Edge 8 pillar framework in a timely manner in order to gain a competitive advantage.

Learn how to gain the ultimate competitive advantage through this year’s key opportunities by clicking on the image below. Feel free to download it as a pdf!

Trust Tip Tuesday: How far is too far? | Trust in Government

Everyone is asking the questions: 
When it comes to national security, how much intelligence collection do we really need? How far is too far? 
Should the NSA be more transparent? 
What is the balance of transparency vs. confidentiality? 
Where is the accountability?

If the NSA were to share in the clearest terms possible about about the necessities, there would be more confidence and less doubt and concern about the intentions of the U.S. and it’s use (or abuse) of its technology and security. 

This extent of spying shows the American government’s lack of trust in its people, as well as the rest of the world. And a lack of trust is America’s biggest expense. 

What would you do to change the way our National Security collects intelligence in a ethical and trustworthy way, without compromising the safety of the American people?

Foreign Relations and Trust, Trust in government, NSA spying, merkel, Building Trust

US Government Default = Global Trust Catastrophe | Trust Tip Tuesday

The world is 10 days from what could be the most catastrophic trust breach of the century. Just like the Lehman Brothers bankruptcy, a US financial meltdown would harm the entire global economy, devastating the US lower class and developing world economies. One difference is that the current US debt dwarfs what Lehman Brothers had by 23x.

Trust Tip: Trusted leaders ought to take Warren Buffet’s advice about using the debt ceiling as a weapon for political debates.

‘“It should be like nuclear bombs, basically too horrible to use,” Buffett, 83, said in an interview published by Fortune magazine last week.’

For more, read this.

WAKE UP! | The Trust Edge

While in Banff, Alberta I came across a park map that gave detailed information on how to defend yourself in a bear attack. As humorous as the safety manual was, the reality of it all was that if you’re not aware of your surroundings you’re going to walk through life a walking dead man. Wake Up! to the people around you!


Bear attack, The Trust Edge, david horsager, Banff, Banff National park, Wake Up!, Be present

5 Presidents, 1 Commonality: Trust | The Trust Edge

Today, April 25, 2013, was a significant day in American history as five presidents came together to honor the opening of the George W. Bush Presidential Library. Although these presidents served with different political agendas and ideologies, they all had one thing in common: Trust. Whether it was building or re-building trust with U.S. Citizens each of these men can acknowledge that a lack of trust is your biggest expense.

Whether a president was attempting to build trust with its people after a dip in the economy or rebuilding trust after a public scandal, each president knew that they needed to have their people trust them to be effective in the leadership of the United States.

President Clinton had a breach of trust when he was charged with lying under oath and obstruction of justice in his attempts to cover up his affair with White House Intern, Monica Lewinsky. He also failed to obtain a healthcare reform, and was investigated for his financial dealings. President Carter’s breach of trust came in his inability to handle the 1980 Iran hostage crisis. The mysterious payment of $250,000 from the Libyan government to his brother cost him his re-election. 

Going into office President Bush had success upon success. Because of the events that occurred during his presidency, including the terrorist attacks of September 11, 2001 and the Afghanistan and Iraq War, he left office in 2008 with an approval rating of 23%.

President Obama went into office with an economic burden on his shoulders, Republicans at his throat and controversial bills pouring through Congress. At the time of his re-election run his approval rating was at 38%.

So what made the public believe that Clinton’s endorsement of President Obama in the 2012 presidential elections was credible?

Why is it that Carter is now seen as the President who restored balance to the constitutional system after the Water Gate Scandal of Johnson and Nixon?

How is it that President George W. Bush has a 47% approval rating today?

Why is it that at the height of economic discussion President Obama has a 49% approval rating and according to a recent Gallup Poll is the most trusted, with a 57% approval rating, when it comes to handling economic issues?


Clinton proved that over time trust can be restored; it takes patience and consistency and a very sincere apology.

Carter stepped out of the lime-light, and began to contribute to the country and the world through his position as advisor to presidents on the Middle East and human rights issues.  

President Bush refused to respond when verbal assaults were hurled at him. He took responsibility for the events that occurred while in office. He began making huge contributions to American Veteran’s coming home from the Afghanistan and Iraq wars to show them his full appreciation for the heroic deeds and actions taken by the U.S. Military.

President Obama’s approval rating skyrocketed because he has been consistent in his message to the people. Whether or not you agree or disagree with him, among the fighting and bickering of the U.S. Congress, President Obama has connected with the American people and shown that he is competent and capable of making things happen.  

Today is a significant day, because these presidents have proven that:

  1. Trust over time, once deeply rooted and strong, can often withstand many storms and challenges.
  2. Even after trust has been broken, there is still hope, over time trust can be restored and lives enriched, it just takes patience and consistency. 


george bush george w bush, president obama, president jimmy carter, president clinton, George W. Bush Presidential Library, Political scandal, Building Trust, Trust in government, 

Do the Right Thing | Character

Character, does not come from reading a book or going to a conference. Character is being intentional and consistently working hard. In a world that is bent out of shape and lacking in trust, finding people who have a trustworthy character is hard to come by.

Building character comes down to asking yourself one simple question: Am I doing the right thing? Being honest over telling others what they want to hear; helping others in need instead of focusing on our own needs is what is necessary to be a leader with character.

Everyone wants to be liked, but being honest over being liked is more important. In the fall of 2012, Hurricane Sandy hammered the Eastern Seaboard days before the Presidential election. Governor Chris Christie of New Jersey, a member of the GOP, had a difficult decision to make: Accept the help from his party’s opponent, President Obama? Or take a path that would agree with his party?

Christie chose to help the people of New Jersey and their needs instead of focusing on his party’s political needs and agenda. He even went as far as to praise President Obama in his response to Hurricane Sandy.  Christie’s focus was outside of his interests. He was more concerned about the needs of the citizens of New Jersey than offending his party or his 2013 re-election run for governor. This action by Christie boosted his ratings among the Democratic Party, but ultimately showed the people of New Jersey that he was not just a politician, but a Governor who cares about his people and can be trusted.

When you think of honesty and helping others in need who is the first person to come to mind? Chris Christie is only one example of a person whose character was authentic. The most recent Gallup poll lists the top 5 most trusted professions:

  1. Nurses
  2. Pharmacists
  3. Medical Doctors
  4. Engineers
  5. Dentists

Nurses, pharmacists, doctors, engineers, and dentists all take care of the people they serve. They assure healthiness and safety.  Chris Christie proved his character and trustworthiness by choosing what was right over what was easy. 


build character, character development, chris christie new jersey, trust and honesty, trust honesty, leadership characteristics, qualities of leadership, leadership skills, gallup survey

DocuSign: Trusted In an Online age | Company of the Month

The online revolution has brought thousands of new helps and efficiencies to the way we work. It has drastically changed the way we do business.  In this online age, reputation moves at the speed of light. Do something wrong, and the public will know about it within minutes. Get it right, and your reputation can skyrocket within a short amount of time.

One of the most innovative technologies that have skyrocketed with in the past decade is DocuSign. This company shows that they are serious about earning the trust of their customers. As the leader in electronic signatures, DocuSign makes certain that their clients have the highest level security, while being able to easily upload and sign a document in a fast and efficient way. In an online age that is full of anonymity, DocuSign gives their clients a reason to feel at ease signing their signature. Why? Because DocuSign has proven in every area of their business that they hold onto the eight pillars of trust: clarity, compassion, character, competency, commitment, connection, contribution, and consistency.

In an online age, having the eight pillars of trust is essential. Here are some applicable ways to make sure that your online presence is trusted:

1. Be Simple and Clear.

2. Be Informative.

3. Make it easy to connect with you.

4. Show real people.

5. Be a member of credible groups and show their logo.

6. Show your history.

7. Use true client testimonials. 

8. Include a FAQ Section.

9. Respond quickly.

10. Confirm it.

11. Keep in touch.

12. Avoid too much advertising.

13. Update often.

14. Have and display a strong privacy policy.

15. Offer a generous return policy. 



DocuSign, Trust Online, Trust in Technology, Trust in a company, Building Trust, Consumer Trust

5 Ways to Build Trust Faster: Brian Halligan | The Trust Edge

CEO & Co-Founder of HubSpot, Author and Speaker, Brian Halligan shares how to quickly build trust. In a brief article Halligan shares the 5 Ways to Build Trust and keep you on top. As in The Trust Edge, Halligan emphasizes the importance of clarity, competency, contribution, character and compassion.



HubSpot, Brian Halligan, Trust Edge, Building Trust

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