Business Trust

Trust Trends 2014 | Executive Brief on Trust

4 November 2013
dhorsager
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Categories: Building Trust, Business Trust, Leadership Tips, The Trust Edge, Trust in Business, Trust in Education, Trust in Government, Trust in Leadership, Trust in Media, Trust in Relationship, Trust in Sports, Trust in Technology

We’re excited to introduce our executive brief on the top 8 trends of 2014. This report is Horsager Leadership, Inc.’s first annual report on trust. Our goal is to give leaders insights into the hottest trends of the year and reveal opportunities for applying The Trust Edge 8 pillar framework in a timely manner in order to gain a competitive advantage.

Learn how to gain the ultimate competitive advantage through this year’s key opportunities by clicking on the image below. Feel free to download it as a pdf!

Apple, Google, Coca-Cola | Most Trusted Global Brands

3 October 2013
dhorsager
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Categories: 8 Pillars, Building Trust, Business Trust, Consistency, Consumer Trust, Trust Tip Tuesday

 

Apple & Google surpassed Coca-Cola on Monday as the best global brands. Interbrand’s annual findings showed 28% and 34% brand changes for the two tech giants. Coca-Cola’s minor 2% growth was  just enough to keep them in the top 3, after holding the #1 position for 13 straight years.

As the world’s most valuable global brands, consumer votes prove them to be the most trusted as well. How do they do it?

Here are a few tips they’ve used that you can apply right now:

1.) Develop a genuine and attractive mission statement, vision, and values.

2.) Integrate this strategy into what you deliver.

3.) Assure consistency.

4.) Listen to and allow your followers to become part of your brand, while maintaining your core.

 

Great Places to Work: Trust Index Assessment | The Trust Edge

17 May 2013
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Categories: 8 Pillars, Building Trust, Business Trust

Recently, Great Places to Work came out with the Global Top 25 places to work list. Companies like SAS Institute, Google, NetApp, Kimberly-Clark, and Microsoft are at the top of the list of the greatest places to work. Although these companies are corporate empires that bring in millions, if not billions, of dollars a year, they have shown that their foundation of success is built on trust, not money, which is the currency of business and life. Trust is what placed them on the Global Top 25 list.  

You don’t have to be a multi-million or billion dollar company to be a trusted organization.

How can you begin to be more trusted? Do you have a clear vision and mission? Google’s mission is simple: Organize the world’s information and make it universally accessible and useful.  

If you do have a clear vision, are you sharing it every 30 days? If you’re not, your organization doesn’t know it. 

How can you begin to show clarity, compassion, character, competency, commitment, contribution and consistency in your organization and your relationships? It is the little things done consistenly that build trust. Begin by following through on the eight pillars and you will begin to build a stronger bottom line and be on the track to becoming a trusted organization and individual.

Measure the level of trust in your company or organization through the Trust Index Assessment. 

 

http://www.greatplacetowork.net/our-services/assess-your-organization/trust-index-assessment

 

AR

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The One and Only Way to Rebuild Trust | The Trust Edge

9 May 2013
dhorsager
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Categories: 8 Pillars, Building Trust, Business Trust, The Trust Edge, Trust, Trust in Relationship

Have you ever been in a situation where you have broken trust? What happens when you need to rebuild trust? How do you get it back? There is only one way to build and regain trust: make and keep your promises.

Several years ago I was talking to a CEO from the Netherlands and I asked him what he thought the biggest difference was between American and Dutch businessmen. His response was direct, but telling. He said, “In America, there is a bunch of lying apologizers.”

It might seem harsh, but he has a point. Lance Armstrong, Tiger Woods, Kobe Bryant and Bernard Maydoff — these men have experienced personal or moral failures and offered public apologies. But do we trust them? That depends little on their apology, and much on their willingness to create tangible solutions to fix the problem.

The next step in a sincere apology is to make it right or solve the problem. Stand by the commitments that you have made to rebuild trust. Make promises that you can keep.

Trust is gained by consistent, truthful action over time. 

If you say you’re going to do things and don’t follow through, it may be the first reason why your trust was broken. It doesn’t matter if you’re Lance Armstrong, or BP, or the president of a small company. The one and only way to build and regain trust for yourself, or your organization, is to make and keep your promises. 

Here are a few ways to re-build trust and make sure your actions are lining up with your words:

APOLOGIZE.

Take responsibility for your actions. Acknowledge what really happened and that feelings are truly hurt.

Forgive.

Be patient and forgive. Recognize you have been forgiven by others and by God. Forgive yourself and understand that you are not perfect.

Evaluation and Accountability

Look closely at your actions and ask yourself if they line up with your words. If not, make the changes necessary to do so.

Ask a few people you respect — Am I the kind of person you can count on? Without being defensive, take their feedback to heart. Set up accountability for growth.

Don’t just apologize. Deliver results.

Next time you make a mistake (we all do), don’t just apologize. Offer tangible solutions to the problem, and follow through on those solutions, no matter what. Make small promises and keep them.

 

-AR

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Do the Right Thing | Character

10 April 2013
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Categories: Building Trust, Business Trust, Character, David Horsager, Leadership Tips, The Trust Edge, Trust, Trust in Government, Trust in Leadership, Trust in Relationship, Trusted Person

Character, does not come from reading a book or going to a conference. Character is being intentional and consistently working hard. In a world that is bent out of shape and lacking in trust, finding people who have a trustworthy character is hard to come by.

Building character comes down to asking yourself one simple question: Am I doing the right thing? Being honest over telling others what they want to hear; helping others in need instead of focusing on our own needs is what is necessary to be a leader with character.

Everyone wants to be liked, but being honest over being liked is more important. In the fall of 2012, Hurricane Sandy hammered the Eastern Seaboard days before the Presidential election. Governor Chris Christie of New Jersey, a member of the GOP, had a difficult decision to make: Accept the help from his party’s opponent, President Obama? Or take a path that would agree with his party?

Christie chose to help the people of New Jersey and their needs instead of focusing on his party’s political needs and agenda. He even went as far as to praise President Obama in his response to Hurricane Sandy.  Christie’s focus was outside of his interests. He was more concerned about the needs of the citizens of New Jersey than offending his party or his 2013 re-election run for governor. This action by Christie boosted his ratings among the Democratic Party, but ultimately showed the people of New Jersey that he was not just a politician, but a Governor who cares about his people and can be trusted.

When you think of honesty and helping others in need who is the first person to come to mind? Chris Christie is only one example of a person whose character was authentic. The most recent Gallup poll lists the top 5 most trusted professions:

  1. Nurses
  2. Pharmacists
  3. Medical Doctors
  4. Engineers
  5. Dentists

Nurses, pharmacists, doctors, engineers, and dentists all take care of the people they serve. They assure healthiness and safety.  Chris Christie proved his character and trustworthiness by choosing what was right over what was easy. 

-AR

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Open Values Lead to Higher Character: QuikTrip | Company of the Month

8 April 2013
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Categories: Building Trust, Business Trust, Character, David Horsager, The Trust Edge, Trust, Trust in Business, Trusted Company, Trusted Company of the Month

Since 2003 QuikTrip has been listed in Fortune Magazine’s 100 Best Companies to Work For. QuikTrip is a company that creates a trusted environment by laying a foundation of shared values for over 7,000 employees. The successful convenience store chain, based out of Tulsa, OK, makes a point of getting people behind its unifying value, “Do the right thing for the employee and for the customer.” While it may seem simple this shared value is meaningful and has been a foundation of their notable culture of trust.

QuickTrip was consistently on Fortune’s Top 100 Places to Work For because of the character of its people. Every stakeholder in the organization is valued and considered. QuickTrip is known for its great service because employees have an expectation to be dependable and have a strong work ethic. These things create an environment where people work hard and have fun. In turn Quiktrip rewards its employees for their hard work with great pay, benefits and an endless amount of fountain drinks. QuickTrip contributes to the growth of their own employees as well as to the community through United Way, Big Brothers Big Sisters and National Safe Place.

QuikTrip knows their values and makes them known to all their employees. When you know your values and make them known. You will enjoy a business climate rich in high character. 

 

-AR

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DocuSign: Trusted In an Online age | Company of the Month

13 March 2013
dhorsager
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Categories: 8 Pillars, Building Trust, Business Ethics, Business Trust, Leadership Tips, The Trust Edge, Trust in Business, Trust in Technology

The online revolution has brought thousands of new helps and efficiencies to the way we work. It has drastically changed the way we do business.  In this online age, reputation moves at the speed of light. Do something wrong, and the public will know about it within minutes. Get it right, and your reputation can skyrocket within a short amount of time.

One of the most innovative technologies that have skyrocketed with in the past decade is DocuSign. This company shows that they are serious about earning the trust of their customers. As the leader in electronic signatures, DocuSign makes certain that their clients have the highest level security, while being able to easily upload and sign a document in a fast and efficient way. In an online age that is full of anonymity, DocuSign gives their clients a reason to feel at ease signing their signature. Why? Because DocuSign has proven in every area of their business that they hold onto the eight pillars of trust: clarity, compassion, character, competency, commitment, connection, contribution, and consistency.

In an online age, having the eight pillars of trust is essential. Here are some applicable ways to make sure that your online presence is trusted:

1. Be Simple and Clear.

2. Be Informative.

3. Make it easy to connect with you.

4. Show real people.

5. Be a member of credible groups and show their logo.

6. Show your history.

7. Use true client testimonials. 

8. Include a FAQ Section.

9. Respond quickly.

10. Confirm it.

11. Keep in touch.

12. Avoid too much advertising.

13. Update often.

14. Have and display a strong privacy policy.

15. Offer a generous return policy. 

 

AR

DocuSign, Trust Online, Trust in Technology, Trust in a company, Building Trust, Consumer Trust

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