Do you ever feel like you need just one more cup of coffee or 5 hour energy to keep yourself going? Researchers at Johns Hopkins would kindly ask you to reconsider the impact it has on your emotional intelligence (EQ), which can be affected even from 1 cup of coffee.
The Trust Edge, Coffee, Emotional Intelligence, Leadership, Mood, Sleep, Withdrawal
Read what Deborah Shane advises and build the commitment pillar to your trust edge advantage. Trust is built through care and genuiness, and it takes time.
“People are way more savvy today and pic up on wrong or suspect intentions and motives. Sure we all have something to sell, but let people know you have their back and ‘get’ their pain.”
http://smallbiztrends.com/2012/07/7-ways-to-foster-loyalty.html
Small Business Trends, The Trust Edge, Build Company Loyalty, Genuineness, Trust and Loyalty
Twentieth-century marketing techniques are dying off, research shows, while buyers are turning their trust-searching ears to word-of-mouth and customer reviews.
Bill Lee from the Harvard Business Review blog explains that the role of social media is to help by “…expanding the buyer’s network of peers who can provide trustworthy information and advice based on their own experience with the product or service.
http://blogs.hbr.org/cs/2012/08/marketing_is_dead.html
Harvard Business School, Marketing and trust, The Trust Edge, Customer Reviews, Harvard Business Review, Harvard Business Review Blog, Trust and Customer Reviews, Trust in Social Media, Word-of-Mouth
Apple Inc. has created a following of committed customers who are willing to pay more than competitors because Apple delivers fresh innovative technology again and again. From iPods, to the Mac Air, to the Mac mini, to iPhones, and iPads, Apple Inc. has created an environment where high standards of competency result in innovative usable technology. We must be highly competent and increasingly capable in the areas we want to be trusted.
Apple Inc., iPod, iPad, Mac Air, Mac Mini, iPhones, Trusted Company of the month, trusted brands, Consumer Trust, Trust in Business, Ttrust in media, Trust in Technology
Few firms can say they have too many customers. Even fewer travel agencies are thriving in the current economy because of the new “book-your-travel-online” culture in which we live. Not so for Joe Kimbell, president of Wide World of Travel, Inc. He started selling travel from his post-college basement apartment in the mid 1990s and now it has become a multimillion-dollar agency that sends hundreds of groups to the far reaches of the globe every year. How did he do it? Trust.
Kimbell created a clear niche that he is passionate about, group travel. He also sought wisdom from a great mentor. But most importantly, he built long-term relationships by consistently delivering what he promised time and time again. Making personal phone calls, taking time to listen, talk, and follow up, even when things are busy, and quickly responding to inquiries and questions are just what clients have come to expect from Kimbell. Known for high integrity, if he ever makes a mistake, he is quick to make it right. If his clients ever make a mistake, he always works hard to make it right for them-frequently at the expense of his own company. He not only builds client relationships, but he also makes friendships based on trust.
Kimbell goes out of his way to make sure his clients have the highest level of confidence in what Wide World of Travel will offer, every time. Kimbell says, “Serving the client, keeping their best interests in mind has paid dividends.” What kind of dividends? Long-term friendships, more clients than he can handle, and a fun, guilt-free life, knowing he habitually does what is right.
World Wide Travel Inc., trusted business, Trusted Company of the month, Joe Kimbell, David Horsager, Trust in Relationships, Consumer Trust,
Growing up in Madras, India, Indra Nooyi had always dreamed of living in the United States. It started when she came to the U.S. to earn her M.B.A. from Yale in 1978. She joined PepsiCo in 1994. In 2006 Nooyi became CEO of PepsiCo and has since led the mega brand that is in nearly 200 countries. Her legacy is that of compassion with an eye on the bottom line. Her motto: Performance with purpose. She shares her vision by saying, “We bring together what is good for business with what is good for the world.” How has she built the Pillar of Compassion that has changed the bottom line?
What has happened because of decisions made by the lady known as the “Caring CEO”? Profits have soared. And so has influence and impact of the $39 billion PepsiCo.
PepsiCo., Indra Nooyi, trusted company, Trust in Business, Consumer Trust, consistency, David Horsager, The Trust Edge
As one of America’s most beloved companies, Southwest Airlines (SWA) has posted consistent profits an amazing 35 years in a row in an industry where fuel costs, security concerns, and customer dissatisfaction have forced major competitors into bankruptcy.
While the airline industry, as a whole, has found itself rated below the IRS in customer satisfaction, SWA has consistently been ranked in customer and employee satisfaction and corporate reputation. SWA has been #1 in on-time arrivals, departures, and overall quality. A primary reason for their enduring success has been the trust they’ve established with their employees and their customers.
In the spring of 2008 it came out that SWA missed several mandatory maintenance checks, operating dozens of their planes in violation of several federal laws. Facing a major fine by the FAA, the company’s response was to ground the aircraft and release the personnel they deemed responsible. For most corporations this would spell a public relations nightmare! But for the most part, passengers failed to react at all. Why would they give Southwest a pass on what seems to be an egregious error? The public offered them an extra amount of grace because of the exceptional level of trust Southwest had achieved.
The Trust Edge, Trust company of the month, Trust Impacts the Bottom Line, Trust in Business, Trust in Leadership, David Horsager, Positive Impact, Southwest Airlines
Trust, not money, is the currency of business and life. In a climate of trust, people are more creative, motivated, productive, and willing to sacrifice for the team. What happens when a business gains The Trust Edge? Every aspect of business becomes profitable. You must realize the impact of trust and implement the 8 Pillars to gain The Trust Edge.
By earning The Trust Edge, you will gain a significant advantage that extends far beyond the bottom line. Our hope is that this foundation of trust will become a part of who you are. To receive a list of 18 ways to build trust, email us at info@davidhorsager.trustedge.com and put “Tips” in the subject line.
The Trust Edge, Trust impacts the bottom line, Trust in Business, As Trust Increases, Increased Productivity, Productive Work, Trust and Money
Need a new suit? I have a recommendation after my amazing experience with Sam at Mohan’s Tailors. Mohan’s does not have a storefront presence. A referral or seeing a specific ad is the only way to know it exists. After going through security at One Grand Central place we took the elevator up to Mohan’s. We were greeted with a warm welcome and a smile. Almost 3 hours later we walked out having ordered three tailored suits and feeling like we got a great deal—and we still feel that way! What happened between Noon and 3 O’clock on that Monday? A smile, a genuine handshake and welcome, a cup of water, an expert guiding my wife and I as we flipped through fabrics, textures and colors.
Sam’s recipe for trust was not brain science but few retailers have it.
David, Grand Central, Horsager, Mohan’s Tailors, Sam at Mohan’s, Service, The Trust Edge, Top Keynote Speakers, Trust in Business
EBay is one of the purest icons of trust. The legendary website for home-based buyers and sellers was founded on the very simple idea: people who want to auction their goods could list and sell them to other individuals who want to buy. A trip to any flea market would show that this concept is not revolutionary. But the thing that makes eBay unique and relevant to our discussion is its foundation of trust, even online.
Their business would fall apart without cooperation between buyers and sellers. While a system is in place to deal with cases of fraud, the community is largely self-governing. When bidders win, they send their money and expect sellers to ship their items promptly. And with over 212 million registered users and more than 1.5 billion items sold each year, it seems to be working out well! If the public had not trusted eBay, if fraud were prevalent enough or disagreements frequent enough, buyers would have chosen to look elsewhere for their electronics and household goods. But because of their confidence in each other, as well as eBay’s fraud-recovery procedures, the total worth of goods sold on eBay in 2010 was $62 billion — more than $2,000 every second.
Dave, David, Ebay, Horsager, Trust in Business, Trust in Leadership, Trusted Company of the Month
