Trust in Business

The Trust of Cirque du Soleil | The Trust Edge

28 July 2011
dhorsager
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Categories: Leadership Tips, The Trust Edge, Trust, Trust in Business, Trust in Relationship

On a recent trip to NYC, Lisa and I had the opportunity to see a Cirque performance –Zakarna—at the legendary Radio City Music Hall. Cirque shows are known for being amazingly creative—but what makes the show? Real people delivering precisely the same movement, dance, flip, trapeze, or rolling jump and catch every single show. Consistent timing builds trust.  Every time one person jumps into the air or balances on top of a ladder while another catches or holds what seems impossibility—all to the audience’s wide eyes and gaping mouths. All of the trust pillars were reflected in the show, but consistency and competency shown most brightly.  To be a trusted brand, performer or person; be like Cirque.

  • Consider your timing:
    • Are you catching your customer every time?
    • Are you following up quickly or waiting until customers have flipped by?
    • Are you quick to respond to interest, questions or market changes?
  • Consider competency:
    • Are you staying fit as a performer? One study I just read revealed that people trust the knowledge of a salesperson or lead more that looks healthy and fit.
    • Are you staying fresh and competent in your field to be an expert on your product and how it affects the changing world?
    • Are you staying mentally fit by reading good things, having a mentor, or listening to good books or podcasts.

Cirque du Soleil, Dave, David, Horsager, Timing, Trust in Business, Trust in Leadership, Competency, Fresh and Competent, Mentally Fit, Reading

IKEA | Trusted Company of the Month

24 June 2011
dhorsager
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Categories: David Horsager, The Trust Edge, Trust, Trust in Business, Trusted Company of the Month

IKEA is one of the world’s most popular and trusted brands. The Swedish company’s success comes from their unique brand of trust. Younger couples, namely, trust the company to deliver high quality, fashionable pieces at affordable prices. As part of their commitment to that demographic, the stores have made it easier for young families to shop. High chairs, strollers, and even supervised playrooms for the kids are all part of the IKEA experience.

Another way that IKEA has secured trust across borders is by keeping control of their consistency. Every product that they sell comes from one of the company stores or through their catalogs. By electing not to use third-party retailers or distributors, IKEA gave up a quick profit in order to keep better tabs on their quality.

The lesson to take from IKEA’s success is simple: Being consistent is always in style. And showing your customer you care about their shopping experience will build trust in any language.

David Horsager, IKEA, Trusted Company of the Month, Trust in Business, Trust in Leadership, Swedish Company, Trusted Brands

Actions Speak Louder Than Words – Growing Trust and Credibility | The Trust Edge

7 June 2011
dhorsager
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Categories: 8 Pillars, David Horsager, Leadership Tips, The Trust Edge, Trust, Trust in Business, Trust in Leadership

Richard Olsen, consultant and author of 12+ books, gives his perspective on the impact of trust.

“Trust is a concomitant of credibility, and you get credibility by delivering what you say.”

Name an apsect of your life where you can grow in credibility? How could you begin to do this?

 

8 pillars, David Horsager, Trust in Business, Trust in Leadership, Actions Speak Louder Than Words, Credibility

Overcoming the Fear of Failure | The Trust Edge

7 June 2011
dhorsager
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Categories: 8 Pillars, David Horsager, The Trust Edge, Trust, Trust in Business

During an airplane ride on a recent trip to New York City, author and consultant Richard Olsen shared his insights on overcoming the fear of failure and how to reach full human potential.

“We confront ourselves on something we aren’t sure how it’s going to turn out and it forces us to search for alternatives.”

What are areas in your life where a fear of failure is hindering you and those around you? What is one actionable step you can take today to confront it?

 

David Horsager, Trust in Business, Trust in Leadership, Fear of Failure

The Wright Brothers, Apple, & Martin Luther King, Jr. | Trust In Leadership

30 May 2011
dhorsager
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Categories: 8 Pillars, David Horsager, Leadership Tips, The Trust Edge, Trust, Trust in Business

Learn “why” the Wright Brothers, Apple, and Martin Luther King, Jr. have had booming success, while Gateway, Dell & TiVo have underachieved.  Simon Sinek’s “Golden Circle” reveals the answer.

“There are leaders and there are those who lead. Leaders hold a position of power or authority, but those who lead inspire us. Whether they are individuals or organizations, we follow those who lead, not becauase we have to, but because we want to.”

Why do you do what you do? Why does your organization do what it does? And, what role does this play in your marketing and leadership?

 

Apple, Golden Circle, David Horsager, Jr. MLK, Martin Luther King, Simon Sinek, Steve Jobs, Trust in Business, Trust in Leadership, Wright Brothers

Chaos or Competency | The Trust Edge

24 May 2011
dhorsager
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Categories: 8 Pillars, David Horsager, The Trust Edge, Trust, Trust in Business, Trust in Leadership

While in India I was struck by the seeming chaos on the roads. My Indian friend said, “There is only one rule for the road in India…there are no rules.” Another favorite comment of his was, “You need only 3 things to be a good driver in India. Good brakes, good horn, and good luck.” Horns were constantly honking. At one moment a family on motorcycle (no helmets and baby in lap of the mother riding side-saddle) could be passing a bus with 100 people in it and 50 people riding on top, next to a camel cart pulling a ton of wheat, a cow wandering in to the mix and 2 Rick-shaws coming straight at oncoming traffic (see video for a glimpse). Why does it all work? Competency. The native drivers know the subtleties.  There are very few accidents—unless a foreigner decides to try get in the driver’s seat. Drivers have become so skilled at understanding the unwritten rules of the road, the difference in how long a horn is held down, the size of vehicles and priorities each deserves, when it is okay to whip between oncoming traffic, and a host of other intricacies. Indian drivers are amazingly competent?  How do you stay fresh, relevant and capable in your area of expertise? To build the 4th pillar of trust consider:

  1. Reading a good book
  2. Finding a mentor
  3. Teaching a class
  4. Attending a seminar
  5. Going back to school
  6. Asking more questions

To see more ideas see page 123 in The Trust Edge.

“If you think education is expensive, try ignorance.” Ben Franklin

 

8 pillars, Chaos, David Horsager, Trust in Business, Trust in Leadership, Competency, India

Army Rangers’ Insight: Listen & Learn | Trust in Leadership

26 April 2011
dhorsager
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Categories: 8 Pillars, David Horsager, Leadership Tips, The Trust Edge, Trust, Trust in Business, Trust in Government, Trust in Leadership

Watch Army Ranger Stanley McChrystal offer insight into leadership. He discusses listening, learning, the rapid shift of his teams demographics, and changes in technology.

My favorite quote is “A leader isn’t good because they are right. They are good because they are willing to learn and to trust.”

Trust, now more than ever, is foundational to effective leadership. Take a minute and think about the people that you lead. Do you really know what makes them tick? Do they trust you? Do they feel connected to a team that has a shared purpose?

 

Army Rangers, David Horsager, Learn, Listen, Trust, Trust in Business, Trust in Leadership, Reading

Opportunity International | Trusted Company of the Month

12 April 2011
dhorsager
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Categories: David Horsager, The Trust Edge, Trust, Trust in Business, Trusted Company of the Month

It can be safely assumed that loaning money to complete strangers involves a significant risk. After all, how do you know if they would pay it back? So lending money in the developing world, across language and cultural barriers, to the working poor, would be much too risky, right? Wrong. This is the business model behind Opportunity International, one of the first nonprofit organizations to recognize the benefits of providing small business loans as capital to those working their way out of poverty. A resounding success, Opportunity is a shining example of what happens when trust is extended.

Opportunity International has empowered the poor in Third World nations to lift themselves out of poverty. By thoughtfully extending trust to groups of women entrepreneurs who are dedicated to the welfare of their families, Opportunity has positively impacted individuals, families, and communities across the globe.   

To learn more about Opportunity International, watch the video below or click on the logo to link to their website.

David Horsager, Trust, Trusted Company of the month, Business Abroad, Economic Development, International Business, Micro Finance, Opportunity International, Positive Impact, Trusted Company

FedEx | Trusted Company of the Month

22 March 2011
dhorsager
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Categories: 8 Pillars, David Horsager, The Trust Edge, Trust, Trust in Business, Trusted Company of the Month

FedEx began in 1973 with the simple guarantee of overnight delivery anywhere in the United States. Because of their strong track record over the years, we have come to trust FedEx. When we send something, we can believe in their consistency. Other companies promise the same thing, and some with a lower fee, but people are willing to pay for FedEx, the company that has earned their trust. Under the banner of consistency, FedEx has grown into a global empire, spanning more than 220 countries and handling more than three million packages every day.

“This is a guarantee. If we don’t get there-we don’t get paid.”

-Fred Smith, founder of FedEx

Dave, David, FedEx, Federal Express, Horsager, Overnight delivery, Trust, Trust in Business, Trust in Leadership, trusted business

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