7 Ways to Foster Loyalty | The Trust Edge

Read what Deborah Shane advises and build the commitment pillar to your trust edge advantage. Trust is built through care and genuiness, and it takes time.

“People are way more savvy today and pic up on wrong or suspect intentions and motives. Sure we all have something to sell, but let people know you have their back and ‘get’ their pain.”



Small Business Trends, The Trust Edge, Build Company Loyalty, Genuineness, Trust and Loyalty

Southwest Airlines | Trusted Company of the Month

As one of America’s most beloved companies, Southwest Airlines (SWA) has posted consistent profits an amazing 35 years in a row in an industry where fuel costs, security concerns, and customer dissatisfaction have forced major competitors into bankruptcy.

While the airline industry, as a whole, has found itself rated below the IRS in customer satisfaction, SWA has consistently been ranked in customer and employee satisfaction and corporate reputation. SWA has been #1 in on-time arrivals, departures, and overall quality. A primary reason for their enduring success has been the trust they’ve established with their employees and their customers.

In the spring of 2008 it came out that SWA missed several mandatory maintenance checks, operating dozens of their planes in violation of several federal laws. Facing a major fine by the FAA, the company’s response was to ground the aircraft and release the personnel they deemed responsible. For most corporations this would spell a public relations nightmare! But for the most part, passengers failed to react at all. Why would they give Southwest a pass on what seems to be an egregious error? The public offered them an extra amount of grace because of the exceptional level of trust Southwest had achieved.


The Trust Edge, Trust company of the month, Trust Impacts the Bottom Line, Trust in Business, Trust in Leadership, David Horsager, Positive Impact, Southwest Airlines

A Quick Trust Reminder | The Trust Edge


Trust, not money, is the currency of business and life. In a climate of trust, people are more creative, motivated, productive, and willing to sacrifice for the team. What happens when a business gains The Trust Edge? Every aspect of business becomes profitable. You must realize the impact of trust and implement the 8 Pillars to gain The Trust Edge

By earning The Trust Edge, you will gain a significant advantage that extends far beyond the bottom line. Our hope is that this foundation of trust will become a part of who you are. To receive a list of 18 ways to build trust, email us at info@davidhorsager.trustedge.com and put “Tips” in the subject line.


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Earth Security | Trusted Company of the Month

Earth Security takes specific actions to communicate the importance and the expectation of a trust-based environment. It is a major part of the hiring process and the performance management process. The company understands that trust happens when words and commitments are equal with actions and delivery. For them trust is not a nebulous “feeling.” It is quite simply the result of consistent, positive behaviors practiced over time and therefore completely manageable. Trust is the core of their business strategy.

 Anthony Diekemper, the CEO of Earth Security said, “Trust is what we call ‘the sweet grease.’ It is our number one priority in all aspects of our business. You think trust does not affect the bottom line? Leaders who think their only job is to make money are just missing the bigger picture. As executives, we have an obligation to manage with fiscal responsibility, but the way you optimize the financial performance of the company is to have highly engaged employees. They work harder, give more of their discretionary energy, and are happier to be in your company. The foundation of engagement is always trust.”


8 pillars, Earth Security, The Trust Edge, Trust, Trust Impacts the Bottom Line, Commitment, David Horsager, Leadership, Performance Management, Trusted Company

How to be Happier | The Trust Edge

Americans are plagued by the misconception that happiness is inversely proportionate to physical work. The truth is that “accomplishing tangibly productive work” increases happiness.

“When you do meaningful work with your hands, a kind of neurochemical feedback floods your brain with dopamine and serotonin,” says writer Catherine Newman in the July 2011 edition of Ladies’ Home Journal.


What is one productive and meaningful physical activity you can regularly engage in?


David Horsager, Trust in Business, Trust in Leadership, Ladies Home Journal, Neurochemical Feedback, Productive Work, Tangible Work

Actions Speak Louder Than Words – Growing Trust and Credibility | The Trust Edge

Richard Olsen, consultant and author of 12+ books, gives his perspective on the impact of trust.

“Trust is a concomitant of credibility, and you get credibility by delivering what you say.”

Name an apsect of your life where you can grow in credibility? How could you begin to do this?


8 pillars, David Horsager, Trust in Business, Trust in Leadership, Actions Speak Louder Than Words, Credibility

Overcoming the Fear of Failure | The Trust Edge

During an airplane ride on a recent trip to New York City, author and consultant Richard Olsen shared his insights on overcoming the fear of failure and how to reach full human potential.

“We confront ourselves on something we aren’t sure how it’s going to turn out and it forces us to search for alternatives.”

What are areas in your life where a fear of failure is hindering you and those around you? What is one actionable step you can take today to confront it?


David Horsager, Trust in Business, Trust in Leadership, Fear of Failure

The Wright Brothers, Apple, & Martin Luther King, Jr. | Trust In Leadership

Learn “why” the Wright Brothers, Apple, and Martin Luther King, Jr. have had booming success, while Gateway, Dell & TiVo have underachieved.  Simon Sinek’s “Golden Circle” reveals the answer.

“There are leaders and there are those who lead. Leaders hold a position of power or authority, but those who lead inspire us. Whether they are individuals or organizations, we follow those who lead, not becauase we have to, but because we want to.”

Why do you do what you do? Why does your organization do what it does? And, what role does this play in your marketing and leadership?


Apple, Golden Circle, David Horsager, Jr. MLK, Martin Luther King, Simon Sinek, Steve Jobs, Trust in Business, Trust in Leadership, Wright Brothers

Chaos or Competency | The Trust Edge

While in India I was struck by the seeming chaos on the roads. My Indian friend said, “There is only one rule for the road in India…there are no rules.” Another favorite comment of his was, “You need only 3 things to be a good driver in India. Good brakes, good horn, and good luck.” Horns were constantly honking. At one moment a family on motorcycle (no helmets and baby in lap of the mother riding side-saddle) could be passing a bus with 100 people in it and 50 people riding on top, next to a camel cart pulling a ton of wheat, a cow wandering in to the mix and 2 Rick-shaws coming straight at oncoming traffic (see video for a glimpse). Why does it all work? Competency. The native drivers know the subtleties.  There are very few accidents—unless a foreigner decides to try get in the driver’s seat. Drivers have become so skilled at understanding the unwritten rules of the road, the difference in how long a horn is held down, the size of vehicles and priorities each deserves, when it is okay to whip between oncoming traffic, and a host of other intricacies. Indian drivers are amazingly competent?  How do you stay fresh, relevant and capable in your area of expertise? To build the 4th pillar of trust consider:

  1. Reading a good book
  2. Finding a mentor
  3. Teaching a class
  4. Attending a seminar
  5. Going back to school
  6. Asking more questions

To see more ideas see page 123 in The Trust Edge.

“If you think education is expensive, try ignorance.” Ben Franklin


8 pillars, Chaos, David Horsager, Trust in Business, Trust in Leadership, Competency, India

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