Minnesota Vikings’ Leslie Frazier Making Order Out of Chaos | Trust in Sports

Whether you’re a fan of the NFL’s Minnesota Vikings or not, you have to admit that Leslie Frazier was impressive in his ability to unify and focus his team amidst the chaos of the 2010 season.

“I think our players respect me. I think they trust me. And that’s how you get people unified toward one common goal.” Read this Pioneer Press article to get more leadership insight from Frazier and the shoulders that he stands upon.



Chaos, David Horsager, Trust in Business, Trust in Leadership, Coaching, Leslie Frazier, NFL, Organized, Trusted Coach

Target Corporation | Trusted Company of the Month

Target has come a long way since the early 1990s, when it was seen merely as a competitor of Walmart and Kmart. In 2010 Fortune magazine ranked Target as 22nd on their list of the world’s “Most Admired Companies.” Interbrand Design Forum ranked Target as having the second most valuable global brand. Fast Company magazine named Target to their list of “Innovation All Stars.” And Ethisphere ranked Target among the most ethical companies.

How did Target rebrand themselves? By crafting a branding strategy to become “the hip retailer”-more upscale merchandise, but still at a bargain, to attract younger, more affluent, and educated customers. Now more than 97 percent of Americans recognize their logo-the Target bull’s-eye.

Target redesigned their stores to be more attractive to their focused audience-with wider aisles, cleaner fixtures, related departments placed conveniently next to each other, and paintings of catego­ries on easy-to-view signs from the front of the store. Unlike their previous competitors, they don’t promote items or services through a public address system, but employees receive incentives for making a product display look great. As a result, Target earned a perfect score of 100 percent on the “Corporate Quality Index and Best Places to Work” survey.

David Horsager, Kmart, Target, Target Corporation, Trust in Business, Trust in Leadership, Walmart, Competency

Army Rangers’ Insight: Listen & Learn | Trust in Leadership

Watch Army Ranger Stanley McChrystal offer insight into leadership. He discusses listening, learning, the rapid shift of his teams demographics, and changes in technology.

My favorite quote is “A leader isn’t good because they are right. They are good because they are willing to learn and to trust.”

Trust, now more than ever, is foundational to effective leadership. Take a minute and think about the people that you lead. Do you really know what makes them tick? Do they trust you? Do they feel connected to a team that has a shared purpose?


Army Rangers, David Horsager, Learn, Listen, Trust, Trust in Business, Trust in Leadership, Reading

“Delhi Belly” | The Trust Edge

Input always leads to output.  What you put in comes out in some way whether it is effort, thoughts, or impure water.  The last few days of my India trip were not fun as I ate or drank the wrong thing—and the output was ugly. Basic Psychology says that our thoughts become our desires, which become our actions.  An ancient Proverbs says, “As a man thinks so is he.” That is why what we think about is so important. To a large degree we become our thoughts. Fill your mind with great ideas, thoughts, news, podcasts, and books.

Consider one new input you will put into your mind over the next months that can change outcomes.

Basic Psychology, David Horsager, Trust, Trust in Business, Trust in Leadership, India, Delhi

FedEx | Trusted Company of the Month

FedEx began in 1973 with the simple guarantee of overnight delivery anywhere in the United States. Because of their strong track record over the years, we have come to trust FedEx. When we send something, we can believe in their consistency. Other companies promise the same thing, and some with a lower fee, but people are willing to pay for FedEx, the company that has earned their trust. Under the banner of consistency, FedEx has grown into a global empire, spanning more than 220 countries and handling more than three million packages every day.

“This is a guarantee. If we don’t get there-we don’t get paid.”

-Fred Smith, founder of FedEx

Dave, David, FedEx, Federal Express, Horsager, Overnight delivery, Trust, Trust in Business, Trust in Leadership, trusted business

How Do You Feel When People Deliver? | The Trust Edge

How do you feel when people deliver? When you get what you want or even BETTER? You feel GREAT! Fabulous! Super! We worked with Sheepish Design on our new website (sheepishdesign.org) and they put in more hours than they ever expected to deliver an exceptional tool and trusted social media plan. They stayed on budget and delivered on their promises of quality. Because it has been uncommon to get this kind of service in the online marketing industry we are even more thrilled.  What will we do?

  1. Tell others
  2. Come back
  3. Pay more….next time.

On the other hand we just worked with a firm on another project that did not deliver what they promised.  What would most do?

  1. Tell others
  2. Never come back.

To be trusted…Deliver beyond expectations.

Customer service, Dave, David, Horsager, Trust, Trust in Business, Trust in Leadership, deliver

Read More

Better Business Bureau | Trusted Company of the Month

Even though the BBB is not a company, it is an entity that is devoted to exemplifying trust in businesses. The BBB’s mission is to, “be the leader in advancing marketplace trust.” BBB accomplishes this mission by:

  • Creating a community of trustworthy businesses
  • Setting standards for marketplace trust
  • Encouraging and supporting best practices
  • Celebrating marketplace role models, and;

Denouncing substandard marketplace behavior

Businesses that meet the high standards of integrity and performance are invited to join BBB thus agreeing to live up to our Standards for Trust

Dave, David, Horsager, Trust, Trusted Company of the Month, BBB, Better Business Bureau, Community of Trust, Marketplace, Role Models, Supporting Best Practices, Trusted Company

ServiceMaster Clean | Trusted Company of the Month

ServiceMaster is one of the world’s largest service networks. It has locations in the U.S. and Canada as well as 40 countries around the world. Under the umbrella of ServiceMaster falls ServiceMaster Clean with over 4,500 franchises around the world. To show their commitment to service and excellence, ServiceMaster Clean is proud to be a Six Sigma Company. The ServiceMaster pledge says, “In everything we do, we pledge honesty, dependability and a job well done.” The company was founded in 1929 originally as a moth-proofing company. Though there have been many changes over the years, their core beliefs and objectives have remained the same. That is why this month’s Trusted Company is ServiceMaster Clean.


David Horsager, Service, Servicemaster, Trust, Trusted Company of the Month, Commitment, Dependability, Excellence, Jonesty, Integrity, Servicemaster Clean

American Girl | Trusted Company of the Month

When you ask moms and daughters about their favorite dolls, American Girls will most likely be at the top of the list. The American Girl Doll Company has done more than introducing stories with dolls to accompany them. They have successfully created a culture in which owners can travel back in time to experience different eras through the stories of the characters. In addition to dolls, the company offers, accessories, board games, clothes for girls, as well as the store experience. Dave and his wife even decided to get an American Girl doll for their seven year old daughter this Christmas. In light of the holiday season, this month’s Trusted Company is American Girl.


David Horsager, Trust, Trust in Business, Trust in Leadership, Trusted Company of the month, American Girl, Commitment, Culture, Follow Your Inner Star, Trusted Company

Accelerate Your Performance Through Trust
Click “Receive Access” to get our COMPLIMENTARY Trust Tools and join 25,000+ leaders that are increasing their performance.
We respect your privacy. Your information is safe and will never be shared.
Don't miss out. Get FREE tools today.