Learn “why” the Wright Brothers, Apple, and Martin Luther King, Jr. have had booming success, while Gateway, Dell & TiVo have underachieved.  Simon Sinek’s “Golden Circle” reveals the answer.

“There are leaders and there are those who lead. Leaders hold a position of power or authority, but those who lead inspire us. Whether they are individuals or organizations, we follow those who lead, not becauase we have to, but because we want to.”

Why do you do what you do? Why does your organization do what it does? And, what role does this play in your marketing and leadership?

Apple, Golden Circle, David Horsager, Jr. MLK, Martin Luther King, Simon Sinek, Steve Jobs, Trust in Business, Trust in Leadership, Wright Brothers