A Quick Trust Reminder | The Trust Edge


Trust, not money, is the currency of business and life. In a climate of trust, people are more creative, motivated, productive, and willing to sacrifice for the team. What happens when a business gains The Trust Edge? Every aspect of business becomes profitable. You must realize the impact of trust and implement the 8 Pillars to gain The Trust Edge

By earning The Trust Edge, you will gain a significant advantage that extends far beyond the bottom line. Our hope is that this foundation of trust will become a part of who you are. To receive a list of 18 ways to build trust, email us at info@davidhorsager.trustedge.com and put “Tips” in the subject line.


The Trust Edge, Trust impacts the bottom line, Trust in Business, As Trust Increases, Increased Productivity, Productive Work, Trust and Money

Peyton Manning Demands Less Money | Trust in Sports

How do you think the Colts organization feels about their star after he turned down a highest-paid NFL player offer and demanded being paid less?

“It was like watching a man walk into the IRS office and insist on a tax increase,” said Mike Lopresti of USA Today. 

How can you sacrifice today for the betterment of your organization, team, or family?


Indianapolis Colts, Peyton Manning, Quarterback, Salary, Trust in Sports, Trust in Leadership, Trust in Media, Trust in Government

Trusted Sam | Trust in Business

Need a new suit? I have a recommendation after my amazing experience with Sam at Mohan’s Tailors. Mohan’s does not have a storefront presence. A referral or seeing a specific ad is the only way to know it exists. After going through security at One Grand Central place we took the elevator up to Mohan’s. We were greeted with a warm welcome and a smile. Almost 3 hours later we walked out having ordered three tailored suits and feeling like we got a great deal—and we still feel that way! What happened between Noon and 3 O’clock on that Monday?  A smile, a genuine handshake and welcome, a cup of water, an expert guiding my wife and I as we flipped through fabrics, textures and colors.


Sam’s recipe for trust was not brain science but few retailers have it.

  1. Service: We felt special, listened to and understood. He didn’t keep pushing the most expensive product. He seemed to encourage what he thought we would most like and I would look best in.
  2. Quality: We could feel the fabrics, see the quality, experience a professional fitting, and hear opinions from experts (Sam and his team clearly know suits and how to make them look good on people—maybe even me).
  3. Environment:  The feel of the space, layout, décor, woodwork, and fitting room said, “We care about you and about our product.”
  4. Customer: He took an interest in the customer beyond the suit. When I found out that I do a fair bit of public speaking he pulled up our site on the computer and started playing videos and showing his staff.  He even told the tailor to make sure I have more room in to raise my hand up in a way that wouldn’t make the suit arm pull after seeing me on tape.


David, Grand Central, Horsager, Mohan’s Tailors, Sam at Mohan’s, Service, The Trust Edge, Top Keynote Speakers, Trust in Business

ebay | Trusted Company of the Month

EBay is one of the purest icons of trust. The legendary website for home-based buyers and sellers was founded on the very simple idea: people who want to auction their goods could list and sell them to other individuals who want to buy. A trip to any flea market would show that this concept is not revolutionary. But the thing that makes eBay unique and relevant to our discussion is its foundation of trust, even online.

Their business would fall apart without cooperation between buyers and sellers. While a system is in place to deal with cases of fraud, the community is largely self-governing. When bidders win, they send their money and expect sellers to ship their items promptly. And with over 212 million registered users and more than 1.5 billion items sold each year, it seems to be working out well! If the public had not trusted eBay, if fraud were prevalent enough or disagree­ments frequent enough, buyers would have chosen to look elsewhere for their electronics and household goods. But because of their confi­dence in each other, as well as eBay’s fraud-recovery procedures, the total worth of goods sold on eBay in 2010 was $62 billion — more than $2,000 every second.


Dave, David, Ebay, Horsager, Trust in Business, Trust in Leadership, Trusted Company of the Month

The Trust of Cirque du Soleil | The Trust Edge

On a recent trip to NYC, Lisa and I had the opportunity to see a Cirque performance –Zakarna—at the legendary Radio City Music Hall. Cirque shows are known for being amazingly creative—but what makes the show? Real people delivering precisely the same movement, dance, flip, trapeze, or rolling jump and catch every single show. Consistent timing builds trust.  Every time one person jumps into the air or balances on top of a ladder while another catches or holds what seems impossibility—all to the audience’s wide eyes and gaping mouths. All of the trust pillars were reflected in the show, but consistency and competency shown most brightly.  To be a trusted brand, performer or person; be like Cirque.

  • Consider your timing:
    • Are you catching your customer every time?
    • Are you following up quickly or waiting until customers have flipped by?
    • Are you quick to respond to interest, questions or market changes?
  • Consider competency:
    • Are you staying fit as a performer? One study I just read revealed that people trust the knowledge of a salesperson or lead more that looks healthy and fit.
    • Are you staying fresh and competent in your field to be an expert on your product and how it affects the changing world?
    • Are you staying mentally fit by reading good things, having a mentor, or listening to good books or podcasts.

Cirque du Soleil, Dave, David, Horsager, Timing, Trust in Business, Trust in Leadership, Competency, Fresh and Competent, Mentally Fit, Reading

How to be Happier | The Trust Edge

Americans are plagued by the misconception that happiness is inversely proportionate to physical work. The truth is that “accomplishing tangibly productive work” increases happiness.

“When you do meaningful work with your hands, a kind of neurochemical feedback floods your brain with dopamine and serotonin,” says writer Catherine Newman in the July 2011 edition of Ladies’ Home Journal.


What is one productive and meaningful physical activity you can regularly engage in?


David Horsager, Trust in Business, Trust in Leadership, Ladies Home Journal, Neurochemical Feedback, Productive Work, Tangible Work

IKEA | Trusted Company of the Month

IKEA is one of the world’s most popular and trusted brands. The Swedish company’s success comes from their unique brand of trust. Younger couples, namely, trust the company to deliver high quality, fashionable pieces at affordable prices. As part of their commitment to that demographic, the stores have made it easier for young families to shop. High chairs, strollers, and even supervised playrooms for the kids are all part of the IKEA experience.

Another way that IKEA has secured trust across borders is by keeping control of their consistency. Every product that they sell comes from one of the company stores or through their catalogs. By electing not to use third-party retailers or distributors, IKEA gave up a quick profit in order to keep better tabs on their quality.

The lesson to take from IKEA’s success is simple: Being consistent is always in style. And showing your customer you care about their shopping experience will build trust in any language.

David Horsager, IKEA, Trusted Company of the Month, Trust in Business, Trust in Leadership, Swedish Company, Trusted Brands

Actions Speak Louder Than Words – Growing Trust and Credibility | The Trust Edge

Richard Olsen, consultant and author of 12+ books, gives his perspective on the impact of trust.

“Trust is a concomitant of credibility, and you get credibility by delivering what you say.”

Name an apsect of your life where you can grow in credibility? How could you begin to do this?


8 pillars, David Horsager, Trust in Business, Trust in Leadership, Actions Speak Louder Than Words, Credibility

Overcoming the Fear of Failure | The Trust Edge

During an airplane ride on a recent trip to New York City, author and consultant Richard Olsen shared his insights on overcoming the fear of failure and how to reach full human potential.

“We confront ourselves on something we aren’t sure how it’s going to turn out and it forces us to search for alternatives.”

What are areas in your life where a fear of failure is hindering you and those around you? What is one actionable step you can take today to confront it?


David Horsager, Trust in Business, Trust in Leadership, Fear of Failure

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