IKEA is one of the world’s most popular and trusted brands. The Swedish company’s success comes from their unique brand of trust. Younger couples, namely, trust the company to deliver high quality, fashionable pieces at affordable prices. As part of their commitment to that demographic, the stores have made it easier for young families to shop. High chairs, strollers, and even supervised playrooms for the kids are all part of the IKEA experience.

Another way that IKEA has secured trust across borders is by keeping control of their consistency. Every product that they sell comes from one of the company stores or through their catalogs. By electing not to use third-party retailers or distributors, IKEA gave up a quick profit in order to keep better tabs on their quality.

The lesson to take from IKEA’s success is simple: Being consistent is always in style. And showing your customer you care about their shopping experience will build trust in any language.

David Horsager, IKEA, Trusted Company of the Month, Trust in Business, Trust in Leadership, Swedish Company, Trusted Brands