2 Things Successful People Do During Their 1st Hour Of Work | The Trust Edge

Learning good habits is easier said than done. How can I be more productive when I already have so much to do?

Kevin Purdy highlights 2 things that the most successful people do with the 1st hour of everyday. “… it’s a fine strategy for leaving the office with the feeling that, even on the most over-booked days, you got at least one real thing done.”



How to be More Effective at Work, Increased Productivity, Leadership, Self Leadership, Smaller Inbox Strategies for Being Productive, Too Many Emails, The Trust Edge, Trust in Business

Read More

NeuroLeadership Institute on the Social Brain | Trust in Leadership

David Rock, author of “Your Brain at Work” and co-founder of the NeuroLeadership Institute discusses the social nature of the brain. 
“A huge amount of human behavior is driven, largely unconsciously, by the desire to minimize social danger and maximize social rewards.”
Trust in Leadership,  Trust in Relationships, Trust in media

Southwest Airlines | Trusted Company of the Month

As one of America’s most beloved companies, Southwest Airlines (SWA) has posted consistent profits an amazing 35 years in a row in an industry where fuel costs, security concerns, and customer dissatisfaction have forced major competitors into bankruptcy.

While the airline industry, as a whole, has found itself rated below the IRS in customer satisfaction, SWA has consistently been ranked in customer and employee satisfaction and corporate reputation. SWA has been #1 in on-time arrivals, departures, and overall quality. A primary reason for their enduring success has been the trust they’ve established with their employees and their customers.

In the spring of 2008 it came out that SWA missed several mandatory maintenance checks, operating dozens of their planes in violation of several federal laws. Facing a major fine by the FAA, the company’s response was to ground the aircraft and release the personnel they deemed responsible. For most corporations this would spell a public relations nightmare! But for the most part, passengers failed to react at all. Why would they give Southwest a pass on what seems to be an egregious error? The public offered them an extra amount of grace because of the exceptional level of trust Southwest had achieved.


The Trust Edge, Trust company of the month, Trust Impacts the Bottom Line, Trust in Business, Trust in Leadership, David Horsager, Positive Impact, Southwest Airlines

A Quick Trust Reminder | The Trust Edge


Trust, not money, is the currency of business and life. In a climate of trust, people are more creative, motivated, productive, and willing to sacrifice for the team. What happens when a business gains The Trust Edge? Every aspect of business becomes profitable. You must realize the impact of trust and implement the 8 Pillars to gain The Trust Edge

By earning The Trust Edge, you will gain a significant advantage that extends far beyond the bottom line. Our hope is that this foundation of trust will become a part of who you are. To receive a list of 18 ways to build trust, email us at info@davidhorsager.trustedge.com and put “Tips” in the subject line.


The Trust Edge, Trust impacts the bottom line, Trust in Business, As Trust Increases, Increased Productivity, Productive Work, Trust and Money

Peyton Manning Demands Less Money | Trust in Sports

How do you think the Colts organization feels about their star after he turned down a highest-paid NFL player offer and demanded being paid less?

“It was like watching a man walk into the IRS office and insist on a tax increase,” said Mike Lopresti of USA Today. 

How can you sacrifice today for the betterment of your organization, team, or family?


Indianapolis Colts, Peyton Manning, Quarterback, Salary, Trust in Sports, Trust in Leadership, Trust in Media, Trust in Government

Actions Speak Louder Than Words – Growing Trust and Credibility | The Trust Edge

Richard Olsen, consultant and author of 12+ books, gives his perspective on the impact of trust.

“Trust is a concomitant of credibility, and you get credibility by delivering what you say.”

Name an apsect of your life where you can grow in credibility? How could you begin to do this?


8 pillars, David Horsager, Trust in Business, Trust in Leadership, Actions Speak Louder Than Words, Credibility

Chaos or Competency | The Trust Edge

While in India I was struck by the seeming chaos on the roads. My Indian friend said, “There is only one rule for the road in India…there are no rules.” Another favorite comment of his was, “You need only 3 things to be a good driver in India. Good brakes, good horn, and good luck.” Horns were constantly honking. At one moment a family on motorcycle (no helmets and baby in lap of the mother riding side-saddle) could be passing a bus with 100 people in it and 50 people riding on top, next to a camel cart pulling a ton of wheat, a cow wandering in to the mix and 2 Rick-shaws coming straight at oncoming traffic (see video for a glimpse). Why does it all work? Competency. The native drivers know the subtleties.  There are very few accidents—unless a foreigner decides to try get in the driver’s seat. Drivers have become so skilled at understanding the unwritten rules of the road, the difference in how long a horn is held down, the size of vehicles and priorities each deserves, when it is okay to whip between oncoming traffic, and a host of other intricacies. Indian drivers are amazingly competent?  How do you stay fresh, relevant and capable in your area of expertise? To build the 4th pillar of trust consider:

  1. Reading a good book
  2. Finding a mentor
  3. Teaching a class
  4. Attending a seminar
  5. Going back to school
  6. Asking more questions

To see more ideas see page 123 in The Trust Edge.

“If you think education is expensive, try ignorance.” Ben Franklin


8 pillars, Chaos, David Horsager, Trust in Business, Trust in Leadership, Competency, India

Target Corporation | Trusted Company of the Month

Target has come a long way since the early 1990s, when it was seen merely as a competitor of Walmart and Kmart. In 2010 Fortune magazine ranked Target as 22nd on their list of the world’s “Most Admired Companies.” Interbrand Design Forum ranked Target as having the second most valuable global brand. Fast Company magazine named Target to their list of “Innovation All Stars.” And Ethisphere ranked Target among the most ethical companies.

How did Target rebrand themselves? By crafting a branding strategy to become “the hip retailer”-more upscale merchandise, but still at a bargain, to attract younger, more affluent, and educated customers. Now more than 97 percent of Americans recognize their logo-the Target bull’s-eye.

Target redesigned their stores to be more attractive to their focused audience-with wider aisles, cleaner fixtures, related departments placed conveniently next to each other, and paintings of catego­ries on easy-to-view signs from the front of the store. Unlike their previous competitors, they don’t promote items or services through a public address system, but employees receive incentives for making a product display look great. As a result, Target earned a perfect score of 100 percent on the “Corporate Quality Index and Best Places to Work” survey.

David Horsager, Kmart, Target, Target Corporation, Trust in Business, Trust in Leadership, Walmart, Competency

Army Rangers’ Insight: Listen & Learn | Trust in Leadership

Watch Army Ranger Stanley McChrystal offer insight into leadership. He discusses listening, learning, the rapid shift of his teams demographics, and changes in technology.

My favorite quote is “A leader isn’t good because they are right. They are good because they are willing to learn and to trust.”

Trust, now more than ever, is foundational to effective leadership. Take a minute and think about the people that you lead. Do you really know what makes them tick? Do they trust you? Do they feel connected to a team that has a shared purpose?


Army Rangers, David Horsager, Learn, Listen, Trust, Trust in Business, Trust in Leadership, Reading

Great Speakers, Great Leaders | Trust in Leadership

I was talking to one of the great event planners in our industry. Kris Young hires only the best keynote speakers for the biggest and best corporate productions. I asked her, “Who do you like to work with the most?” She mentioned a few names. I said, “Why do you like them?” She gave a few great reasons that follow:

  1. Humility. The great speakers are humble, open, willing and teachable. They listen to the needs of the client. They help brainstorm how they can best be used and even offer ideas of other speakers who may be a better fit. Kris said, “It’s not about them it is about the client.” Arrogance, pride, and big egos don’t work over the long term for speakers or for leaders.
  2. They deliver. They do what they say they will do. It is the same in every business isn’t it? Those that deliver beyond expectations get plenty of business.
  3. They are easy to work with.

Whether you are a speaker, a leader or both these truths are worth being reminded of. Humility is the beginning of learning and of being likeable. Who wants to be around a know-it-all? And yet one may be likable, but without valuable results business declines. If one is hard to deal with trust goes down while time and costs go up.

It is true that you have great responsibilities as a leader, but it is not all about you. Be humble, reliable and easy to work with and watch your relationships and business grow.

Dave, David, Horsager, Trust, Trust in Business, Trust in Leadership, deliver, great leaders, great speakers, humility, responsibility

Accelerate Your Performance Through Trust
Click “Receive Access” to get our COMPLIMENTARY Trust Tools and join 25,000+ leaders that are increasing their performance.
We respect your privacy. Your information is safe and will never be shared.
Don't miss out. Get FREE tools today.