Do you ever feel like you need just one more cup of coffee or 5 hour energy to keep yourself going? Researchers at Johns Hopkins would kindly ask you to reconsider the impact it has on your emotional intelligence (EQ), which can be affected even from 1 cup of coffee.
The Trust Edge, Coffee, Emotional Intelligence, Leadership, Mood, Sleep, Withdrawal
Read what Deborah Shane advises and build the commitment pillar to your trust edge advantage. Trust is built through care and genuiness, and it takes time.
“People are way more savvy today and pic up on wrong or suspect intentions and motives. Sure we all have something to sell, but let people know you have their back and ‘get’ their pain.”
http://smallbiztrends.com/2012/07/7-ways-to-foster-loyalty.html
Small Business Trends, The Trust Edge, Build Company Loyalty, Genuineness, Trust and Loyalty
Twentieth-century marketing techniques are dying off, research shows, while buyers are turning their trust-searching ears to word-of-mouth and customer reviews.
Bill Lee from the Harvard Business Review blog explains that the role of social media is to help by “…expanding the buyer’s network of peers who can provide trustworthy information and advice based on their own experience with the product or service.
http://blogs.hbr.org/cs/2012/08/marketing_is_dead.html
Harvard Business School, Marketing and trust, The Trust Edge, Customer Reviews, Harvard Business Review, Harvard Business Review Blog, Trust and Customer Reviews, Trust in Social Media, Word-of-Mouth
Ivan Krastev reveals the hidden side to the evolution of democracy.
To the concept of openness and transparency in the 21st century, he quotes a fellow Bulgarian thinker that said, “There is a big shadow where there is much light.”
2012 Election, The Trust Edge, Bulgarian Politics, Democracy and Trust, Ivan Krastev, Trust in American Politics, Trust in Democracy, Trust in Politics
When trust is lost, there is little time to lose. Discern the situation, and then quickly make a plan to rebuild it. Wikipedia thrives today because the company made haste to rebuild lost trust after the John Seigenthaler incident. In November 2005, it came out that an untrue and potentially libelous statement in the biography of John Seigenthaler, a famous journalist, had gone unnoticed for months on Wikipedia. Seigenthaler wrote a fairly scathing editorial in the New York Times criticizing Wikipedia as a “flawed and irresponsible research tool.”2 Since Wikipedia is open-source, deriving its value from the trust people have in it, as the public at large can edit it, this loss of trust was potentially devastating. The Wikipedia Foundation knew that it would need to do more than issue an apology to John Seigenthaler. Its actions were as follows:
1. It made a special section called “biography of living persons,” which would be more difficult to edit and would be monitored more frequently.
2. It stopped allowing anonymous users to create articles.
3. It spent time showing the relative validity of data in Wikipedia, especially as compared with well-respected encyclopedias.
The preventive and reactive measures taken by Wikipedia in this situation regained its public trust. Further boosting its reputation, Nature magazine compared the accuracy of Wikipedia with that of Encyclopaedia Britannica, and found them to have roughly an equal number of flaws!
Wikipedia, trusted company, Trust in Education, Building Trust, community of trust
When Nido Qubein took over as president of High Point University, he decided to change the way most colleges view students. Inexpensive sturdy wooden couches in resident halls and lounges were replaced with high-grade leather ones. Older televisions were replaced by the newest flat-screens. The list of upgrades goes on and on, and High Point University is a gorgeous facility today. Many universities might worry that the students would abuse the nicer amenities. Qubein told me, “We have seen the opposite. If you respect people, they will step up. Trust is fundamental to all we do.” The payoff: more students, greater visibility, a better work environment, higher retention and productivity, and a place where pride abounds among students, faculty, and staff.
High Point University, Trust in Education, Trusted Company of the month, The Trust Edge, Nido Qubein, David Horsager
McDonald’s is trusted because of their consistency. They deliver the same product everywhere, everyday. Regardless of whether we love the French fries of the Golden Arches, or protest their nutritional content, we know who they are and what to expect. They give us the same thing every time. Consistency is the only way to build a brand or reputation. A brilliant marketing idea is interesting, but the product is not trusted unless it is consistent. Predictability and reliability are the cornerstones of this pillar.
McDonald’s, Trusted Company of the month, consistency, deliver, Consumer Trust, Building Trust
Apple Inc. has created a following of committed customers who are willing to pay more than competitors because Apple delivers fresh innovative technology again and again. From iPods, to the Mac Air, to the Mac mini, to iPhones, and iPads, Apple Inc. has created an environment where high standards of competency result in innovative usable technology. We must be highly competent and increasingly capable in the areas we want to be trusted.
Apple Inc., iPod, iPad, Mac Air, Mac Mini, iPhones, Trusted Company of the month, trusted brands, Consumer Trust, Trust in Business, Ttrust in media, Trust in Technology
Few firms can say they have too many customers. Even fewer travel agencies are thriving in the current economy because of the new “book-your-travel-online” culture in which we live. Not so for Joe Kimbell, president of Wide World of Travel, Inc. He started selling travel from his post-college basement apartment in the mid 1990s and now it has become a multimillion-dollar agency that sends hundreds of groups to the far reaches of the globe every year. How did he do it? Trust.
Kimbell created a clear niche that he is passionate about, group travel. He also sought wisdom from a great mentor. But most importantly, he built long-term relationships by consistently delivering what he promised time and time again. Making personal phone calls, taking time to listen, talk, and follow up, even when things are busy, and quickly responding to inquiries and questions are just what clients have come to expect from Kimbell. Known for high integrity, if he ever makes a mistake, he is quick to make it right. If his clients ever make a mistake, he always works hard to make it right for them-frequently at the expense of his own company. He not only builds client relationships, but he also makes friendships based on trust.
Kimbell goes out of his way to make sure his clients have the highest level of confidence in what Wide World of Travel will offer, every time. Kimbell says, “Serving the client, keeping their best interests in mind has paid dividends.” What kind of dividends? Long-term friendships, more clients than he can handle, and a fun, guilt-free life, knowing he habitually does what is right.
World Wide Travel Inc., trusted business, Trusted Company of the month, Joe Kimbell, David Horsager, Trust in Relationships, Consumer Trust,
David Rock, author of “Your Brain at Work” and co-founder of the NeuroLeadership Institute discusses the social nature of the brain. 