The Great Wall of Trust | Trust in Business

New research on cognitive and affective trust in Chinese business was released today from Harvard Business School.

“Cognitive trust is trust from the head; it’s a very rational way of assessing ability and reliability,” says Chua. “Affective trust is trust that comes from the ‘heart.’ This type of trust involves considerable emotional investments.”

http://hbswk.hbs.edu/item/6866.html

 

Business in China, Business Ethics, Guanxi and Trust, Harvard Business, Harvard Business School, The Trust Edge, Trust in China

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