Consumer Trust Archives - Page 2 of 2

iPods, Mac Air, Mac mini, iPhones and iPads: Creations of Apple Inc. | Trusted Company of the Month

1 February 2012

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Categories: Building Trust, Business Ethics, Business Trust, Consumer Trust, David Horsager, Trust, Trust in Business, Trust in Media, Trust in Technology, Trusted Company of the Month

Apple Inc. has created a following of committed customers who are willing to pay more than competitors because Apple delivers fresh innovative technology again and again. From iPods, to the Mac Air, to the Mac mini, to iPhones, and iPads, Apple Inc. has created an environment where high standards of competency result in innovative usable technology. We must be highly competent and increasingly capable in the areas we want to be trusted.

Apple Inc., iPod, iPad, Mac Air, Mac Mini, iPhones, Trusted Company of the month, trusted brands, Consumer Trust, Trust in Business, Ttrust in media, Trust in Technology

World Wide Travel Inc. | Trusted Company of the Month

2 January 2012

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Categories: Building Trust, Business Trust, Consumer Trust, David Horsager, Trust in Business, Trust in Relationship, Trusted Company of the Month

Few firms can say they have too many customers. Even fewer travel agencies are thriving in the current economy because of the new “book-your-travel-online” culture in which we live. Not so for Joe Kimbell, president of Wide World of Travel, Inc. He started selling travel from his post-college basement apartment in the mid 1990s and now it has become a multimillion-dollar agency that sends hundreds of groups to the far reaches of the globe every year. How did he do it? Trust.

Kimbell created a clear niche that he is passionate about, group travel. He also sought wisdom from a great mentor. But most importantly, he built long-term relationships by consistently delivering what he promised time and time again. Making personal phone calls, taking time to listen, talk, and follow up, even when things are busy, and quickly responding to inquiries and questions are just what clients have come to expect from Kimbell. Known for high integrity, if he ever makes a mistake, he is quick to make it right. If his clients ever make a mistake, he always works hard to make it right for them-frequently at the expense of his own company. He not only builds client relationships, but he also makes friendships based on trust.

Kimbell goes out of his way to make sure his clients have the highest level of confidence in what Wide World of Travel will offer, every time. Kimbell says, “Serving the client, keeping their best interests in mind has paid dividends.” What kind of dividends? Long-term friendships, more clients than he can handle, and a fun, guilt-free life, knowing he habitually does what is right.

World Wide Travel Inc., trusted business, Trusted Company of the month, Joe Kimbell, David Horsager, Trust in Relationships, Consumer Trust,

Pepsi Co.: The Leader that Made Compassionate Cola | Trusted Company of the Month

1 December 2011

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Categories: Building Trust, Business Ethics, Business Trust, Consumer Trust, David Horsager, The Trust Edge, The Trust Edge Book, Trust in Business, Trusted Company, Trusted Company of the Month

Growing up in Madras, India, Indra Nooyi had always dreamed of living in the United States. It started when she came to the U.S. to earn her M.B.A. from Yale in 1978. She joined PepsiCo in 1994. In 2006 Nooyi became CEO of PepsiCo and has since led the mega brand that is in nearly 200 countries. Her legacy is that of compassion with an eye on the bottom line. Her motto: Performance with purpose. She shares her vision by saying, “We bring together what is good for business with what is good for the world.” How has she built the Pillar of Compassion that has changed the bottom line?

When Nooyi was awarded the CEO position in a race with a long-time colleague, she immediately flew out to meet the colleague and asked what she could do to keep him. She nearly matched her salary, among other things, and a great team was born.
Nooyi made a commitment to move away from unhealthy food and drinks. Examples in the works are high-fiber oatmeal and low-calorie Gatorade. According to Michael Useem, “By 2010, Nooyi has pledged, half of Pepsi’s US revenue will come from healthful foods.”
Nooyi has championed moves toward renewable energy and has campaigned against obesity.

What has happened because of decisions made by the lady known as the “Caring CEO”? Profits have soared. And so has influence and impact of the $39 billion PepsiCo.

PepsiCo., Indra Nooyi, trusted company, Trust in Business, Consumer Trust, consistency, David Horsager, The Trust Edge

Southwest Airlines | Trusted Company of the Month

28 September 2011

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Categories: 8 Pillars, Building Trust, Business Trust, Consumer Trust, David Horsager, The Trust Edge, Trust in Business, Trust in Leadership

As one of America’s most beloved companies, Southwest Airlines (SWA) has posted consistent profits an amazing 35 years in a row in an industry where fuel costs, security concerns, and customer dissatisfaction have forced major competitors into bankruptcy.

While the airline industry, as a whole, has found itself rated below the IRS in customer satisfaction, SWA has consistently been ranked in customer and employee satisfaction and corporate reputation. SWA has been #1 in on-time arrivals, departures, and overall quality. A primary reason for their enduring success has been the trust they’ve established with their employees and their customers.

In the spring of 2008 it came out that SWA missed several mandatory maintenance checks, operating dozens of their planes in violation of several federal laws. Facing a major fine by the FAA, the company’s response was to ground the aircraft and release the personnel they deemed responsible. For most corporations this would spell a public relations nightmare! But for the most part, passengers failed to react at all. Why would they give Southwest a pass on what seems to be an egregious error? The public offered them an extra amount of grace because of the exceptional level of trust Southwest had achieved.

The Trust Edge, Trust company of the month, Trust Impacts the Bottom Line, Trust in Business, Trust in Leadership, David Horsager, Positive Impact, Southwest Airlines

Jennie-O Turkey Store | Trusted Company of the Month

10 November 2010

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Categories: Business Trust, Consumer Trust, David Horsager, The Trust Edge, Trust in Business, Trusted Company, Trusted Company of the Month

According to the U.S. Department of Agriculture, Americans purchase more than 45 million turkeys to be cooked and eaten on Thanksgiving. Jennie-O Turkey Store, Inc. is a Minnesota based company that has gained the creditability of being an environmentally responsible organization. They are committed to encouraging healthy living, which is why they have partnered with NBC’s The Biggest Loser. The company has developed a trusted relationship with turkey farmers and customers alike. In light of Thanksgiving, we have chosen Jennie-O Turkey Store, Inc. to be the Trusted Company of the Month.

Trust in Business, Agriculture, Trusted Company of the month

Toms Shoes | Trusted Company of the Month

13 October 2010

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Categories: 8 Pillars, Building Trust, Business Trust, Consumer Trust, David Horsager, Leadership Tips, The Trust Edge

When given the opportunity to travel into the poorest regions of Argentina, Blake Mycoskie quickly noticed the lack of children with shoes. Knowing that infections could be prevented from proper footwear and having a desire to help, Blake developed an organization in 2006. The vision was simple- design and sell shoes then use the profits to donate to children without. It’s called a One for One campaign. Every pair that is sold, allows for one pair to be given to a child in need. This past month, TOMS Shoes gave away its one millionth pair of shoes. The company has been recognized for its commitment to social responsibility and innovation. In turn, it has created a movement around the world that has lead to furthering the ultimate vision of improving the lives of children and their communities. TOMS Shoes deserves to be the Trusted Company of the Month.

TOMS, Trusted Company of the month, trusted company, Marketing and trust, Consumer Trust, Trust in Business, Business Ethics