Even though the BBB is not a company, it is an entity that is devoted to exemplifying trust in businesses. The BBB’s mission is to, “be the leader in advancing marketplace trust.” BBB accomplishes this mission by:

• Creating a community of trustworthy businesses
  
• Setting standards for marketplace trust
• Encouraging and supporting best practices
• Celebrating marketplace role models, and;

Denouncing substandard marketplace behavior

Businesses that meet the high standards of integrity and performance are invited to join BBB thus agreeing to live up to our Standards for Trust

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