Business 2 Customers: Building Trust Globally | The Trust Edge

Globalization and expanding cross culturally, although what seems to be something new really isn’t. Since the beginning of time business transactions have been made across different cultures. So what brings so much skepticism and suspicion today? It is a lack of trust and a lack of sensitivity to the needs of the culture in which you are trying to start your business.

When building a business internationally, use these helpful tips to build customer trust check this article out!

 How to Gain Customers’ Trust When Building an International Business 

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Michael Hyatt’s Way of Making and Keeping Promises | The Trust Edge

It’s the little things! Make and keep your promises! It’s not the big goals that make the big difference. Rather, it’s all the little actions and decisions.

Trusting yourself begins by making goals and sticking to them. Michael Hyatt’s beginners guide is essential when creating effective and obtainable goals. 

 

The Beginner’s Guide to Goal Setting

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Kotter International: Corporate Vision vs. Change Vision | The Trust Edge

 

According to John Kotter of Kotter International, there are two types of vision: corporate vision and change vision.

A change vision is easy for people to understand, can be communicated in 60 seconds, is both intellcutally solid and has emotional appeal. A change vision is something that can be understood by the broad range of people who have to make the change. 

A corporate vision is looking “out there” at fundamental dimensions to make a company prosper. It is about the future. The picture that is created by a corporate vision consists of timeless values, principles, and behaviors that make an organization succeed. 


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Great Places to Work: Trust Index Assessment | The Trust Edge

Recently, Great Places to Work came out with the Global Top 25 places to work list. Companies like SAS Institute, Google, NetApp, Kimberly-Clark, and Microsoft are at the top of the list of the greatest places to work. Although these companies are corporate empires that bring in millions, if not billions, of dollars a year, they have shown that their foundation of success is built on trust, not money, which is the currency of business and life. Trust is what placed them on the Global Top 25 list.  

You don’t have to be a multi-million or billion dollar company to be a trusted organization.

How can you begin to be more trusted? Do you have a clear vision and mission? Google’s mission is simple: Organize the world’s information and make it universally accessible and useful.  

If you do have a clear vision, are you sharing it every 30 days? If you’re not, your organization doesn’t know it. 

How can you begin to show clarity, compassion, character, competency, commitment, contribution and consistency in your organization and your relationships? It is the little things done consistenly that build trust. Begin by following through on the eight pillars and you will begin to build a stronger bottom line and be on the track to becoming a trusted organization and individual.

Measure the level of trust in your company or organization through the Trust Index Assessment

 

http://www.greatplacetowork.net/our-services/assess-your-organization/trust-index-assessment

 

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Need to Change your Habits? 11 Tips to Jump Start Habit Change | The Trust Edge

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The One and Only Way to Rebuild Trust | The Trust Edge

Have you ever been in a situation where you have broken trust? What happens when you need to rebuild trust? How do you get it back? There is only one way to build and regain trust: make and keep your promises.

Several years ago I was talking to a CEO from the Netherlands and I asked him what he thought the biggest difference was between American and Dutch businessmen. His response was direct, but telling. He said, “In America, there is a bunch of lying apologizers.”

It might seem harsh, but he has a point. Lance Armstrong, Tiger Woods, Kobe Bryant and Bernard Maydoff — these men have experienced personal or moral failures and offered public apologies. But do we trust them? That depends little on their apology, and much on their willingness to create tangible solutions to fix the problem.

The next step in a sincere apology is to make it right or solve the problem. Stand by the commitments that you have made to rebuild trust. Make promises that you can keep.

Trust is gained by consistent, truthful action over time. 

If you say you’re going to do things and don’t follow through, it may be the first reason why your trust was broken. It doesn’t matter if you’re Lance Armstrong, or BP, or the president of a small company. The one and only way to build and regain trust for yourself, or your organization, is to make and keep your promises. 

Here are a few ways to re-build trust and make sure your actions are lining up with your words:

APOLOGIZE.

Take responsibility for your actions. Acknowledge what really happened and that feelings are truly hurt.

Forgive.

Be patient and forgive. Recognize you have been forgiven by others and by God. Forgive yourself and understand that you are not perfect.

Evaluation and Accountability

Look closely at your actions and ask yourself if they line up with your words. If not, make the changes necessary to do so.

Ask a few people you respect — Am I the kind of person you can count on? Without being defensive, take their feedback to heart. Set up accountability for growth.

Don’t just apologize. Deliver results.

Next time you make a mistake (we all do), don’t just apologize. Offer tangible solutions to the problem, and follow through on those solutions, no matter what. Make small promises and keep them.

 

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5 Presidents, 1 Commonality: Trust | The Trust Edge

Today, April 25, 2013, was a significant day in American history as five presidents came together to honor the opening of the George W. Bush Presidential Library. Although these presidents served with different political agendas and ideologies, they all had one thing in common: Trust. Whether it was building or re-building trust with U.S. Citizens each of these men can acknowledge that a lack of trust is your biggest expense.

Whether a president was attempting to build trust with its people after a dip in the economy or rebuilding trust after a public scandal, each president knew that they needed to have their people trust them to be effective in the leadership of the United States.

President Clinton had a breach of trust when he was charged with lying under oath and obstruction of justice in his attempts to cover up his affair with White House Intern, Monica Lewinsky. He also failed to obtain a healthcare reform, and was investigated for his financial dealings. President Carter’s breach of trust came in his inability to handle the 1980 Iran hostage crisis. The mysterious payment of $250,000 from the Libyan government to his brother cost him his re-election. 

Going into office President Bush had success upon success. Because of the events that occurred during his presidency, including the terrorist attacks of September 11, 2001 and the Afghanistan and Iraq War, he left office in 2008 with an approval rating of 23%.

President Obama went into office with an economic burden on his shoulders, Republicans at his throat and controversial bills pouring through Congress. At the time of his re-election run his approval rating was at 38%.

So what made the public believe that Clinton’s endorsement of President Obama in the 2012 presidential elections was credible?

Why is it that Carter is now seen as the President who restored balance to the constitutional system after the Water Gate Scandal of Johnson and Nixon?

How is it that President George W. Bush has a 47% approval rating today?

Why is it that at the height of economic discussion President Obama has a 49% approval rating and according to a recent Gallup Poll is the most trusted, with a 57% approval rating, when it comes to handling economic issues?

Trust.

Clinton proved that over time trust can be restored; it takes patience and consistency and a very sincere apology.

Carter stepped out of the lime-light, and began to contribute to the country and the world through his position as advisor to presidents on the Middle East and human rights issues.  

President Bush refused to respond when verbal assaults were hurled at him. He took responsibility for the events that occurred while in office. He began making huge contributions to American Veteran’s coming home from the Afghanistan and Iraq wars to show them his full appreciation for the heroic deeds and actions taken by the U.S. Military.

President Obama’s approval rating skyrocketed because he has been consistent in his message to the people. Whether or not you agree or disagree with him, among the fighting and bickering of the U.S. Congress, President Obama has connected with the American people and shown that he is competent and capable of making things happen.  

Today is a significant day, because these presidents have proven that:

  1. Trust over time, once deeply rooted and strong, can often withstand many storms and challenges.
  2. Even after trust has been broken, there is still hope, over time trust can be restored and lives enriched, it just takes patience and consistency. 

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Gallup Poll: Who Do You Trust More? The President or Congress | The Trust Edge

Americans Trust Obama Most on Economy

The Gallup Poll shows that Americans lack of trust and confidence in President Obama and his handle on the economy is now turning around as he now has a rating of 57%. What could be happening that is turning people’s views? Who do you trust more at the moment to handle the current situation of the economy? President Obama or Congress?

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Rachel Botsman: The Currency of the New Economy is Trust | The Trust Edge

 

Rachel Botsman writes and speaks on the power of collaboration and sharing through technology and its impact on trust in the world. Over time and through small actions trust can either be built or destroyed. Through technology, information will be gathered and a dashboard is formed that will share your reputation and level of trust. In her talk Botsman shares that everyone has the power to shape their reputation, and it all starts with the bottom line of trust. 

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