Apple & Google surpassed Coca-Cola on Monday as the best global brands. Interbrand’s annual findings showed 28% and 34% brand changes for the two tech giants. Coca-Cola’s minor 2% growth was just enough to keep them in the top 3, after holding the #1 position for 13 straight years.
As the world’s most valuable global brands, consumer votes prove them to be the most trusted as well. How do they do it?
Here are a few tips they’ve used that you can apply right now:
1.) Develop a genuine and attractive mission statement, vision, and values.
2.) Integrate this strategy into what you deliver.
3.) Assure consistency.
4.) Listen to and allow your followers to become part of your brand, while maintaining your core.