[david_horsager]: Welcome to the Trusted Leader Show. it’s David Horsesgger, I rarely ask a 

[david_horsager]: guest back, but his new report is out. It’s called navigating disruptive 

[david_horsager]: business trends for twenty twenty two. It’s got some brilliant mind bending 

[david_horsager]: thoughts and ideas in it. His name is Joel Block, Joel Thinkk for being 

[david_horsager]: here, 

[joel_block]: David thinks Have me back. it’s a privilege. 

[david_horsager]: Joel is uh, yeah, you. I just give everybody en case you didn’t hear the 

[david_horsager]: last episode. Joel is a futurist, He’s a long time venture capitalist. He’s 

[david_horsager]: a hedge fund manager, He’s a professional investor. He, you know, he, he 

[david_horsager]: sold his publishing company to a fortune five hundred company. He’s even an 

[david_horsager]: a expert blackjack player. But we’re going to get to some some uh, 

[david_horsager]: interesting, uh thoughts and ideas. We happen to be in a pretty little uh, 

[david_horsager]: cool group together, and every time I sit next to him I get smarter so Joel, 

[david_horsager]: uh, once again super grateful to have you on and sear on the your new 

[david_horsager]: insights with our our trusted leader group. 

[joel_block]: awesome, willll, listen and fire away when whatever you want to discuss, I’m 

[joel_block]: here to make it happen. 

[david_horsager]: Well, I, I want to take a look at this. So, and and we’re going to give 

[david_horsager]: everybody? Uh, in a few moments access to this trend report navigating 

[david_horsager]: disruptive business trends for twenty twenty. But you know we talk about 

[david_horsager]: trust. we deal and trust. A whole lot of this has overlap. And really, it’s 

[david_horsager]: really interesting around trust. but I want to jump into that first one. Um, 

[david_horsager]: number one. If we, when we just get into all these trends, they’re very 

[david_horsager]: interesting. One of them’s cryptical currency is the future of money. Just a 

[david_horsager]: quick overview. We’ve been talking about this for a while. People are going 

[david_horsager]: to have to shift how they think about the future of trust. In fact, trust 

[david_horsager]: can go up with things like block chain and so forth when some people think. 

[david_horsager]: Yeah, but there’s less trust because of technology because of Cber security 

[david_horsager]: issues. Um, you know, trust can go up. Trust can go down with technology. 

[david_horsager]: But tell us, tell us what you learned and what what you’re sharing about 

[david_horsager]: this. Uh, this first idea I saw on the trend report, 

[joel_block]: Yeah, well, first of all, you know, I circulate with Wall, three people. I’m in 

[joel_block]: a Wall Street business, And so this is just kind of what I hear down the halls 

[joel_block]: of the places where I go, and I bring this back to Uh, my clients, friends of 

[joel_block]: our firm, friends of uh, friends like yours, David. And you know, it’s clear and 

[joel_block]: obvious to me that crypto currency, which I’m very bullish on crypto currency. 

[joel_block]: Although the markets are very much down now it’s a very speculative market. It’s 

[joel_block]: a very new market. Um. but it’s on the way to being something that is extremely 

[joel_block]: dramatic. The breakthrough in bitcoin. Well, people don’t understand and first, 

[joel_block]: let me tell you that a crypto currency and bitcoint are not the same. Bitcoin is 

[joel_block]: one coin and there are about sixteen thousand different coins that are out 

[joel_block]: there, so you only maybe heard a one or two. But there are lots and lots of 

[joel_block]: ones. And what these little things are? They’re really software tools and these 

[joel_block]: little software tools. Each one’s designed to do a different job, so some of 

[joel_block]: them are really good at protecting art. Some are really great for uh sports, or 

[joel_block]: some are great for gaming, or some are great for doing transactions. So there’s 

[joel_block]: all different kinds of tools that have been built, and they’re built on this 

[joel_block]: block chain, and the block chain is about the highest quality technology we have 

[joel_block]: for recording things in a permanent way. It’s like a King Siz Excel spreadsheet 

[joel_block]: that just is really secure with notaries that are locking down every cell every 

[joel_block]: minute You know. it’s It’s a really big deal. 

[david_horsager]: This is really hard. By the way, for people to understand fact, we’ll try to 

[david_horsager]: get a. There’s a couple of videos online. If you really haven’t studied 

[david_horsager]: studyied Blochta or Crypto currency can can put them in show notes. Because 

[david_horsager]: its we people have to get their mind around these things and then they 

[david_horsager]: better do it fast because it’s here to stay. as you say. I got to just tell 

[david_horsager]: you, Joel, my now seventeen year old, uh, he started mining ethium three 

[david_horsager]: years ago, Uh, on our computer, 

[david_horsager]: one of our computers at home, but uh yeah, so so tell us more. 

[joel_block]: Well so you know, So this I, I’m not a technical person, I mean, so I don’t mean 

[joel_block]: to, you know, Use a lot of fancy language because it’s not. I’m doing my best 

[joel_block]: not to use fancy language, but the bottom line is that the technology has gotten 

[joel_block]: to the point where the machinery is trust stable by human beings to resolve 

[joel_block]: certain kinds of situations. In fact, it’s more trustable than people are in. in 

[joel_block]: many cases, because it follows a very specific set of rules. 

[joel_block]: And and so, uh, the United States government has been dragging its feet. It 

[joel_block]: really doesn’t want to do it. In fact, uh, you know, one of the things that’s 

[joel_block]: amazing about this is that uh, credit card companies are are worried that 

[joel_block]: they’re going to get blown out of the water. as are the the financial and the 

[joel_block]: investment banks. the big Wall Street firms. All these companies are worried 

[joel_block]: they’re going to be blown out of the water, and consequently all of those firms 

[joel_block]: are the ones that are making giant investments in crypto currency because it’s 

[joel_block]: the way they’re protecting themselves, So you kinda could watch the pattern that 

[joel_block]: the travel agents got blown up in the nineties When the Internet came on. These 

[joel_block]: guys are next. the Uh, the Wall Street guys. They’re next, And so they’re 

[joel_block]: They’re really working hard and the United States government is dragging its 

[joel_block]: feet. It really doesn’t want to move on to this currency because it doesn’t 

[joel_block]: understand it. It’s having a hard time with it. but the longer the short is, uh, 

[david_horsager]: Mhm, y, 

[joel_block]: whether we like it or not, the next fifteen or so years. Uh, I believe we’re 

[joel_block]: goingnna be using crypto currency. We’re not going to be using dollar bills 

[joel_block]: anymore, And the reason is our trading partners are going to force us into it. 

[joel_block]: Other countries internationally are way ahead of us. Listen, we took the lead. 

[joel_block]: We are the lead company or the lead country. When it came to the Internet. We’re 

[joel_block]: not taking the lead on this other countries are, and we’re going to be dragged 

[david_horsager]: Mhm, 

[joel_block]: into it whether we like it 

[david_horsager]: absolutely 

[joel_block]: or not. So it’s It’s a real thing, and uh, it says a lot about how fullward’ 

[joel_block]: looking you are and uh, it’s important to to be forward looking and it’s an 

[joel_block]: important to be modern for companies. Uh, because I, I would say that you know 

[joel_block]: people who are modern and kind of up to speed are probably, uh, you know, 

[joel_block]: trusted at least by some sector of the society who believe that those kind of 

[david_horsager]: mhm’. a big trend. People need to get used to it, and and figure it out and 

[joel_block]: people are you know, are here to stay 

[david_horsager]: understand it, and both Crypto and Black Chain is going to massively change 

[david_horsager]: our world over the next five years. I think, in fact, we’re going to see a 

[david_horsager]: lot of banks go out of banking and business, I wouldn’t. You say 

[joel_block]: well. Think, think about this. You know children. like your, your seventeen year 

[joel_block]: old, My kids are in their late twenties, and you know, and and so forth, And you 

[joel_block]: know they don’t really see themselves going in banks. They don’t really 

[joel_block]: understand what a bank has to offer them. I mean they can go online and they can 

[joel_block]: do the things they need to. Uh. The crypto currency world has tools that allow 

[joel_block]: for borrowing for securing for mortgaging, and for all the different things that 

[joel_block]: we need to do. People just don’t see the relevance of banks and banks are really 

[david_horsager]: Mhm, y, 

[joel_block]: struggling with this. I mean this is a really big problem, and as young people 

[joel_block]: kind of become more important in our society and make important decisions and 

[joel_block]: can start controlling money. Uh, these institutions that have been around for a 

[joel_block]: long time are really at risk and they’re not doing a good job of being 

[joel_block]: forward looking. 

[david_horsager]: Mhm. let’s take a look at a couple more, and once again, Uh Kent will put it 

[david_horsager]: right in the show. Dont you see it on the show? Notes below here, Trust 

[david_horsager]: Leader show dot com. There is you can text trend to seven, two, ▁zero, ▁zero 

[david_horsager]: ▁zero, Or you can see that there is a ▁qr code. Just take a snapshot and you 

[david_horsager]: can get the full trend report, But Uh, let’s get a little more inside scoop 

[david_horsager]: on it. I think Under the human Capital portion you put this, the big dog in 

[david_horsager]: human capital is holism. What does that mean for us? 

[joel_block]: you know, uh, I, I look at this. I look at the world, and I think to myself, you 

[joel_block]: know, Uh, in the early nineteen hundreds, Uh, up to Sinclair wrote the jungle, 

[joel_block]: uh, a, about the meat paacking industry and how people were losing fingers and 

[joel_block]: toes and all these terrible things were happening, And uh, you know laws started 

[joel_block]: being passed and rules start being made about taking better care of workers. Uh, 

[joel_block]: so you know, we pretty much have resolved the uh, the the danger situation you 

[joel_block]: know of of things happening to workers. but now, uh, we’re way past that and 

[joel_block]: we’re kind of in a place now where uh, it’s not just about fingers and toes, 

[joel_block]: it’s about the totality of the person. The whole person and the whole person 

[joel_block]: means their mental state. It means well being, uh, you know, we, we, uh, like 

[joel_block]: people of color. We like people are different genders, people of different 

[joel_block]: religions, people that have different opinions about whatever those things are 

[joel_block]: about themselves and other things, and we’re sort of learning to embrace 

[joel_block]: difference, for sort of learning to embrace. Uh, just the world in a different 

[david_horsager]: Let me just pause for a second, Joel. on that. on that notion, because I 

[joel_block]: way than we might have a long time ago. 

[david_horsager]: think you’re right, but I’ll just say, but really quickly because on one 

[david_horsager]: hand we’re willing to embrace uh, people of differences, And and we’re 

[david_horsager]: looking at, you know, a lot of businesses are trying to look at equity and 

[david_horsager]: whole person and mental health issues and all these things. And yet we might 

[david_horsager]: have the more uh, most kind of polar, uh, divided uh nation we’ve ever had 

[david_horsager]: with people unable to see the other’s point of view. And and you have this 

[david_horsager]: kind of weird Di of people are unwilling to look at another person’s point 

[david_horsager]: of view. And and yet we’re trying to make a space that is psychologically 

[david_horsager]: safe and safe. other ways, in other ways, for all people. How, how do you 

[david_horsager]: kind of blend those 

[joel_block]: I. I, I would. I would explain that, in two ways, first politicians, politicians 

[joel_block]: make money. When we don’t get along, they, they retain power by keeping us 

[joel_block]: divided. If we all got along, we wouldn’t need them very much. The second thing 

[joel_block]: is the media. the media makes money. you know, but you know, if it bleeds, it 

[joel_block]: leads and that’s just the way it works in the media position. You know, I sold 

[joel_block]: my publish. come to a media company, so I understand the media business quite 

[joel_block]: well, Uh, we. They don’t lead the news with a boy scout. Walk a lady across the 

[joel_block]: street, you know old ladies don’t get walked across the street. You know they 

[joel_block]: don’t do things about girl scouts delivering 

[david_horsager]: right? 

[joel_block]: cookies. I, you know, that’s just not what people 

[david_horsager]: Sure, 

[joel_block]: see in Los Angeles where I am. You know, it’s shootings and car crashes and 

[joel_block]: chases and homeless 

[david_horsager]: Mhm, 

[joel_block]: attacks. And I mean it’s it’s horrible. It’s just horrible. Um, but then you 

[joel_block]: know, then you have a hurricane in in Houston, A couple of years A, and people 

[joel_block]: of all colors, media and politicians aside, came together. they helped each 

[joel_block]: other, they work together. They cleaned up the problems that they had, and they 

[joel_block]: made their city better, 

[joel_block]: And and I think that we have some some forces at work. That really have a vested 

[joel_block]: interest. a hidden agenda to keep us from really getting along, I think left to 

[joel_block]: our own devices, most of us would get along pretty well. 

[david_horsager]: tell me this. Give me one idea before I jump to another trend Under the 

[david_horsager]: holism idea that Ceo should think about. That’s going to matter over the 

[david_horsager]: next decade. as far as holism is concerned. 

[joel_block]: You know, the one thing that I keep hearing that I, I really like. I like this 

[joel_block]: concept of psychological safety. It’s not a real sexy concept, but I’ll tell you 

[joel_block]: this, Um, 

[joel_block]: we need alternative ideas because a lot of times c e os live in an echo chamber 

[joel_block]: and the only way you get out of that echo chamber is inviting people into the 

[joel_block]: you know to the table and inviting people’s ideas. And if you chastize those 

[joel_block]: people, you embarrass those people. If you harass those people, they’re not 

[joel_block]: going to step forward and give you their ideas. Some ideas are going to be 

[joel_block]: ridiculous. Maybe they don’t thoroughly understand the situation, but don’t 

[joel_block]: laugh at people. Continue to encourage their great ideas because you never know 

[joel_block]: which one of those ideas. remember. I come from the venture capital world, and 

[joel_block]: some of the craziest ideas are the ones that make the most money. Some of the 

[joel_block]: ideas that people laugh at the hearest are the ones that make billionaires and 

[joel_block]: companies need to remember that if you chastize your people, If you don’t create 

[joel_block]: an environment where they feel safe, comfortable and and welcome, then they’re 

[joel_block]: just not going to participate. 

[david_horsager]: No, no doubt, in fact, we equate psychological safety. Trust. If you don’t 

[david_horsager]: cre environment, people can’t be their best, and of course creativity 

[david_horsager]: innovation tas dramatically, because they’ unwiing to shareresh different 

[david_horsager]: ideas. Let’s look at this. I think there’ so much here and I wish we had 

[david_horsager]: time for more of it, but I want to look at, especially number twelve, 

[david_horsager]: thirteen and fourteen in Thed, at least touching on them and the future on 

[david_horsager]: steroids. Tell me about what you’re thinking because I think this has 

[david_horsager]: something to do when I was uh reading the report about cyber issues and 

[david_horsager]: trust, and you know that that kind of thing. So this is a big risk when we 

[david_horsager]: talk, A boards of directors or Oro’s a big. 

[david_horsager]: A big worry of senior leaders is uh, losing trust because of the risk of 

[david_horsager]: cyber security issues. 

[joel_block]: Yeah, this, this has a lot to do with the weak link, And you know we live in a 

[joel_block]: world where we’re increasingly dependent on computers. We’re increasingly 

[joel_block]: dependent on Uh on on things that are kind of outside of our knowledge base or 

[joel_block]: our control. and we’re sort of dependent on other people to make that happen. 

[joel_block]: And and bad guys kind of understand this, And so what bad guys are able to do is 

[joel_block]: uh is call uh, people inside of our organizations, ask them questions, learn 

[joel_block]: about us. Sneak around. A lot of this information’s already on social media and 

[joel_block]: they’re able to break in our networks in the most surprising of ways and believe 

[joel_block]: it or not, most of it’s not hacking. Most of it’s not computer generated. Most 

[joel_block]: of it is, They get somebody on the phone and they ask them some questions. They 

[joel_block]: pretend to be a a trustable person and it turns out that they’re a bad guy and 

[joel_block]: they get all this information and they end up uh doing something that’s terrible 

[joel_block]: And the the whole concept of Uh of passwords and the way things work is all 

[joel_block]: advancing in order for crypto currency to to get where it’s gotten. it had to 

[joel_block]: have developed incredibly powerful tools that are, the rest of us are just 

[joel_block]: starting to get access to. And and so these very powerful tools are out there. 

[joel_block]: Uh, start looking for them and we’re talking about things like biometrics. Uh, 

[joel_block]: voice pattern recognition. you know, looking at your eyeball and all different 

[joel_block]: kinds of things. I mean that’s not without some concern. I’m a little concerned 

[joel_block]: that what happens if I have uh, a biometric type of thing, And and something 

[joel_block]: happens to me and I’m not available how my kids can access my accounts? I, I 

[joel_block]: don’t know how that works. Uh, so that’s not to say that it are some problems, 

[joel_block]: but the bottom line is that as more and more dependence starts to kind of build 

[joel_block]: in these areas of Uh, digital activity, we need better security. and and we sort 

[joel_block]: of have to protect against our weak links because people are well meaning. Not 

[joel_block]: everybody realizes Uh that there are bad guys 

[david_horsager]: Mhm. 

[joel_block]: out there in the world and we have to do our best to protect around that. 

[david_horsager]: Well on my phone right now. I. I look at it and it unlocks and of course, 

[david_horsager]: uh, it just seem you know so many people even worry about the 

[david_horsager]: acces of of that apple Hasz, or others. Have just two you know were allowing 

[david_horsager]: so many pictures now, and so much 

[david_horsager]: many different ways of of recognition. Any any quick thoughts on that, 

[joel_block]: Yeah, well, listen, you know. The bottom line is we trust these companies and 

[joel_block]: these companies are collections of tens or hundreds of thousands of people. 

[joel_block]: And and then how good of a job have they done of locking down our stuff? 

[joel_block]: Probably not as great a job as as we 

[david_horsager]: Mhm? Mhm, 

[joel_block]: wish they would. 

[joel_block]: And and that’s just you know, it’s we we have. Uh, Some things are are 

[joel_block]: violations of trust directly, and some things are sort of indirect word. I 

[joel_block]: didn’t mean for it to happen, but it 

[david_horsager]: Mhm, 

[joel_block]: just did because we didn’t do a great job of lock at something down. You would 

[joel_block]: think that these computer companies would be the best at lock and stuff down. 

[joel_block]: but they’re not. They’re not really uh, as good as we would expect them to be. 

[david_horsager]: Well be partly because it’s so costly. it’s costly to be perfectly secure. 

[david_horsager]: and until something happens, some people don’t think about it much. right. 

[joel_block]: Well, let me tell you that that that’s a giant violation of trust if they don’t 

[joel_block]: if they don’t secure themselves as much as they can because they don’t want to 

[joel_block]: spend the money. Then that’s to me, that’s a real breach, and that that you 

[joel_block]: know, I mean, I get the I get, the Dion and the problem. But it’s it’s a real 

[joel_block]: problem. There’s certain kinds of companies that we expect to have a really high 

[joel_block]: level of trust and security and the other stuff. And if they don’t pro provide 

[joel_block]: it to us. it’s a breach. 

[david_horsager]: What was the most surprising? you know, As you looked at this and you paused 

[david_horsager]: and thought about it, And what was the most surprising trend you think to 

[david_horsager]: you and the most people? 

[joel_block]: I, I’ll tell you, believe it or not, the most stunning one to me, Uh number 

[joel_block]: fifteen, fish finders and power tools. This is truly one of my favorite deal. 

[joel_block]: It. It’s when when I, when I came across this, when when I was having a 

[joel_block]: conversation with somebody about this, and it, actually a guy came on my podcast 

[joel_block]: and was sharing this concept And it’s like hit me like a ton of bricks. What he 

[joel_block]: was saying is you know when when professional fishermen go out to the ocean to 

[joel_block]: the lake and they, you know, they don’ll just put a hook in the water and sit 

[joel_block]: there and smoke a cigar and wait for something to happen. I mean they go out 

[joel_block]: there with sonar, they look for for schools of fish, and then when they find one 

[joel_block]: they put the net out and they scoop up all what they can get, And that’s what 

[joel_block]: businesses have the capability of doing now online using the tools of the 

[joel_block]: internet. Uh, there are incredible tools and they’re called intent based tools, 

[joel_block]: and there are tons of these tools. So for example, every time you do a search in 

[joel_block]: Google, 

[joel_block]: if you say looking for a new car 

[joel_block]: five seconds later, you’re going to get an ad 

[david_horsager]: Mhm, 

[joel_block]: for a new car. Y. Okay, We all 

[david_horsager]: Yep, 

[joel_block]: seen that and that’s that’s one application. So we seen that, But they also take 

[joel_block]: that same information and they might sell it to the car company, and then a a 

[joel_block]: representative from the car company can call you and say a Mr. Horsesacker, I 

[joel_block]: see you’re looking for a new car and you’re going. That’s kind of creepy. but 

[joel_block]: you know we’re kind of getting used to it because that’s just the world we live 

[joel_block]: in. I see you’re looking for a new car, or even maybe a better example would be. 

[joel_block]: Are you looking for a new house? When you come to our area? Why don’t we meet 

[joel_block]: and and I’ll show you around, Because you’re going. Wow, this guy called. I’m 

[joel_block]: not going to call fifty other people. This is a pretty good one, and I’ll just 

[joel_block]: work 

[david_horsager]: Mhm, 

[joel_block]: with this one guy. So, in this intent based data, if your company’s not using 

[joel_block]: intent based data, if you’re a fisherman and you’re not using a fish finder Uh, 

[joel_block]: you’re at a substantial disadvantage and you know how can you possibly expect to 

[joel_block]: compete? Uh, And these are tools that are really designed for midm companies and 

[joel_block]: larger companies, ’cause they’re a little bit expensive. And so you have to you 

[joel_block]: know, provide these tools to your sales force, so that they have the dvantages 

[joel_block]: and they have the uh ability to compete properly with the with the other people 

[david_horsager]: is there 

[joel_block]: in your marketplace, Because if you’re not using them there, those other 

[david_horsager]: is? Is there an example of one that you you see smaller companies using or 

[joel_block]: companies are. 

[david_horsager]: would recommend 

[joel_block]: Yeah, yeah, they. it’s just a a fantastic one. Uh, and I learned about this from 

[joel_block]: one of our colleagues. Uh, that, uh that you know, Um, there’s a. There’s a 

[joel_block]: product called S, C, M Rush, 

[david_horsager]: Mhm, 

[joel_block]: and S C M rush. Uh, they collect all the data that the the Google gets. So when 

[joel_block]: somebody asked a question on Google like, Uh, what’s the best way to? uh, you 

[joel_block]: know, hire a new C. E. O. Let’s just say Well, that phrase is a phrase that 

[joel_block]: people type in and they said and then then they give you account. It was. Uh. It 

[joel_block]: was ▁queried seventy two times last month. Well, if you could write and make a 

[joel_block]: video, or if you could write a paper, or you could do something and use that 

[joel_block]: exact phrase. What’s the best way to find a new C. E, O? And then people ask 

[joel_block]: that question. You’re going to come up right at the top. This is way better than 

[joel_block]: a s. c O. Because this is a dead perfect bulls eye of the question that 

[joel_block]: somebody’s going to ask. Now. I didn’t think of the question. S. C. M. Rush gave 

[joel_block]: me the questions that people ask about the topics that I’m interested in, So you 

[joel_block]: do research on what questions are people asking about these topics. That’s a 

[joel_block]: perfect way of finding the seventy two people that last month exactly asked the 

[joel_block]: same question as me. 

[david_horsager]: Mhm, Mhm, Mhm, That you want. 

[joel_block]: And you know if you want to market to those people, they there they are. And so 

[joel_block]: it’s uh, it’s a perfect situation. 

[david_horsager]: Give us some insight and web three point o, 

[joel_block]: you know. Um, this is just you know. here. Here’s cryptal currency is a good 

[joel_block]: example of web three point of it, But here’s the bottom line is that the first 

[joel_block]: generation of the Internet was pretty much uh, just a bunch of Um. brochures. 

[joel_block]: Websites were like little brochures. Everything was just a brochure that you 

[joel_block]: would look at. It didn’t really do anything Web. Two point o is like the whole 

[joel_block]: social media thing, The interactive thing. It’s the database building. It’s all 

[joel_block]: the stuff that happens. Uh, you know, that allows us to kind of post and 

[joel_block]: interact together Web three point hours at a whole Ne level. That’s this whole 

[joel_block]: metavererse. It’s the whole thing where the computer sort of starts to blend 

[joel_block]: with our life in a whole new way, and I, I just I bring it up because I want 

[joel_block]: people to be aware that there’s a new generation of things happening. The whole 

[joel_block]: concept of these n f Ts. these nonfgable tokens, which are crypto currencies 

[joel_block]: that secure intellectual property for people that are in those businesses, are 

[joel_block]: that secure artwork. Um, these things are all coming to life using new 

[joel_block]: technologies and that’s all being called Web, three 

[david_horsager]: Mhm. 

[joel_block]: point O. So there’s a whole new generation of things happening. Um, and I bring 

[joel_block]: these things up because you know for people who are either investors or business 

[joel_block]: owners or people who are out there making decisions, And remember that I’m a 

[joel_block]: professional investor. I mean I run a hedge, Fun, people give me money that I go 

[joel_block]: buy things with it. So my job is to look forward in time and find things to buy, 

[joel_block]: and I use these trends to think about the kinds of things that I’m looking for 

[joel_block]: going forward in time. So, if you’re looking at websites, make sure you’re 

[joel_block]: thinking about new generational techniques. Make sure you’re thinking about 

[joel_block]: digital currency. Make sure you’re thinking about uh, your people in the right 

[joel_block]: way as you’re going forward in time. Don’t think about these things in an old 

[joel_block]: fashioned way. think about it. think of them in a newer, more modern way 

[david_horsager]: Well, there is a whole lot more here. Everybody can look at the show notes. 

[david_horsager]: You see the ▁qr code. You see, you can text trend to seventy two thousand, 

[david_horsager]: And and find out more It’s a fascinating read and it’s just some fascinating 

[david_horsager]: content. 

[david_horsager]: Your mind is brilliant to block, and Um, just to give everybody a little 

[david_horsager]: heads up on the five major areas, He’s talking under financial capital. Five 

[david_horsager]: trends there, human capital, fours there, intellectual capital, invisible 

[david_horsager]: capital, Sas, and marketing capital, and then a bonus. One number six is 

[david_horsager]: actually aspirational capital, So take a look at those trends. There is uh, 

[david_horsager]: so much more we could talk about Joel. I’m looking forward to seeing you. 

[david_horsager]: We’re speaking at the same event here, coming up very soon and that’ll be 

[david_horsager]: fun to be on the platform 

[joel_block]: We are. we are. 

[david_horsager]: together. Any final thought or final, Uh, maybe the aspirational trend, uh, 

[david_horsager]: something we should be thinking about one last bullet, 

[joel_block]: you know what the uh, the aspirational one really is about? You know, I, I will 

[joel_block]: hope that people would be more uh, critical thinkers. You know the world is so 

[joel_block]: complicated that we just take the first, the first idea we hear, we take the 

[joel_block]: first news report we read or listen to, and we just take 

[david_horsager]: Hm, 

[joel_block]: it at face value. Unfortunately, ninety nine percent of what we get fed is not 

[joel_block]: bonified news. you know, like the major news stations, they’re pretty good. 

[joel_block]: they’re pretty accurate. They may be a little one sided, but they’re mostly 

[joel_block]: accurate. Most everything else on the internet. Everywhere else is commentary. 

[joel_block]: What you and I do is commentary. We’re not reporters per se. And and so I, I 

[joel_block]: just hope that people could be a little bit more critical in the way that they 

[david_horsager]: Mhm. 

[joel_block]: think, 

[joel_block]: and and really make good decisions for what makes sense for themselves, their 

[joel_block]: families, their communities, And uh, and I always, uh, you know, just like to 

[joel_block]: say that, Uh, you know we need to look forward because that’s where our future 

[joel_block]: is. 

[david_horsager]: I love it. look forward, cause that’s where ours. I have to give a ▁quote. 

[david_horsager]: from my brother, who I admire eleven years older than me an economist, but 

[david_horsager]: I’ll never forget when he said, I think he wrote this too, but we’re in a 

[david_horsager]: more critical world than we’ve ever been in, without the ability to 

[david_horsager]: critically think 

[david_horsager]: so that that that there’s some truth that we have to be better at being. Not 

[david_horsager]: so just uh, divisively critical. but we have to be better critical thinkers. 

[david_horsager]: Well, the future is ahead, so we have to look at the future. Thanks for 

[david_horsager]: taking us their Joel and thanks for being my friend. That’s been the trust 

[david_horsager]: show until next time, Stay trusted.