Zappos! vision is simple: One day, 30% of all retail transactions in the US will be online. People will buy from the company with the best service and the best selection. Zappos.com will be that online store.

Zappos! is an online store that provides the best selection in shoes in terms of brands, styles, colors, sizes and widths and makes sure the customer’s order will arrive as quickly as possible.  Their company has risen out of the internet sales business as one of the most trusted. Why such success? Zappos! has a clear vision, and focuses on one or two specialties in which they excel. Zappos! focus remains, to be the best service and best selection.  Because of its success, the mega-giant online retailer Amazon.com bought the company in 2009, in hopes to learn and grow alongside them!

How do they keep their employees motivated and customers satisfied? The hold tightly to their 10 core values.

1. Deliver WOW Through Service
2. Embrace and Drive Change
3. Create Fun and A Little Weirdness
4. Be Adventurous, Creative, and Open-Minded
5. Pursue Growth and Learning
6. Build Open and Honest Relationships With Communication
7. Build a Positive Team and Family Spirit
8. Do More With Less
9. Be Passionate and Determined

10.  Be Humble

Having clarity means having a clear vision. A clear vision inspires, unifies, and gives powerful focus. A clear vision will focus on one or two specialties in which you excel and will motivate others around you. 

-AR

Zappos!, Vision, The Trust Edge, Amazon, Consumer Trust, Trust in Business, Trust in Sales