Walt Disney once said, “Do what you do so well that they will want to see it again and bring their friends.” When it comes to customer experience and delivering results, people don’t want to buy ordinary. They want to have an amazing experience that they can rave about and share with others. So how can we deliver these results to our customers on a daily basis and move from ordinary to extraordinary?  

My friend Mark Sanborn, who I deeply respect, has just written a book that gives you the tools and strategies necessary to gaining the competitive advantage of extraordinary results—needed more than ever in this highly networked global economy. I am proud and excited to recommend Fred 2.0 by Mark Sanborn.

Check out more on Fred 2.0 by Mark Sanborn: www.marksanborn.com/fred2