First of all was before the research, I remember a mentor of mine 20 years ago said David, I want you to try something for 90 days. I want you to try not complaining one time about anything for 90 days. I wanted to complain about the idea. I took the challenge. Didn’t just change my life, it changed the trajectory of my life. In 90 days I didn’t just lose 33 pounds, I changed the way I look at food in life. 90 days is absolutely powerful because it’s short enough to stay absolutely focused and long enough to get more done than most people get done in a year. 90 days.