How to get referred more:
So how do you get referred more? This is more common in business, but I’m gonna shout it out here, and I left it in for this one today because in business, there’s a big, big push to use Net Promoter Score, NPS, which asks the questions, basically you ask your client, will you recommend us? And I’ve been arguing for years, it’s not a referral question. It’s a trust issue. When trust goes up, we refer people.
We try to deal with the wrong issue. This is what I’ve been arguing with Best Places To Work, finally threw out engagement and put in trust as the number one metric for a best place to work because it’s not an engagement issue. You don’t have trust, you don’t get engagement.