Atrophy is guaranteed without intentional action. Your sales are atrophying every day, your culture is atrophying every day because of two things. Change and time. So you have to keep putting the right medicine in, the right vitamins in, the right healthy things in. To get the right sales you have to put them in consistently. To get the right culture, you have to put trust building things in consistently because time and change are killing every organization every day without it.