When is your greatest opportunity to build trust the fastest? Right away’s a really great opportunity, it’s number two. When was George W. Bush the most trusted in America? The week after 9/11. Crisis. Things are going to heck?
You got a board meeting, people are throwing chairs, they’re mad, parents are shouting and screaming. You got an incredible opportunity to build trust fast. How you respond as a board right then is your great opportunity.