Twentieth-century marketing techniques are dying off, research shows, while buyers are turning their trust-searching ears to word-of-mouth and customer reviews.

Bill Lee from the Harvard Business Review blog explains that the role of social media is to help by “…expanding the buyer’s network of peers who can provide trustworthy information and advice based on their own experience with the product or service.

http://blogs.hbr.org/cs/2012/08/marketing_is_dead.html

Harvard Business School, Marketing and trust, The Trust Edge, Customer Reviews, Harvard Business Review, Harvard Business Review Blog, Trust and Customer Reviews, Trust in Social Media, Word-of-Mouth