John Kotter: Change Leadership vs. Change Management | The Trust Edge


“…Change leadership is just fundamentally different—it’s an engine. It’s more about urgency. It’s more about masses of people who want to make something happen. It’s more about big visions. It’s more about empowering lots and lots of people.

In business today the focus tends to stear towards change management, when in reality we need more people who will be change leaders. A change leader’s responsibility is to drive the vision, mission and values of a business and organization.Change leaders will be more willing to take risks, despite how scary it may be. John Kotter explains the signficiance of change leaders and how important it is we start focusing more on change leadership than managing change.



What is change leadership, change and leadership, leadership, organizational change, leading change, Kotter Change Management, 

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