How do I increase my NPS, my Net Promoter Score? The Net Promoter Score is just a question of would you refer this product or service to others? There is only one way to increase your NPS, and that is by increasing trust.
You see, it’s not a referral issue, it’s not an engagement issue. You don’t get more referrals with referrals, just like you don’t get more engagement with engagement. You get more engagement with trust, you get more referrals by being more trusted.
In fact, in our last year’s annual study, the 2019 Trust Outlook, we found nine out of 10 Americans said they would not refer the product or service of an organization they don’t trust. Increase trust, increase your referrals, increase your Net Promoter Score.