August brings many things to mind but for motorcyclists it signifies Sturgis. This annual rally brings upwards of 400,000 people to the small town of Sturgis, South Dakota. Avid motorcyclists are loyal to their brands, especially Harley Davidson riders. Though the company suffered from a poor reputation and was even threatened with bankruptcy in the 1970’s, it was able to regain credibility through company restructuring and developed brand awareness. Today it is known for its loud exhaust and committed followers. Customers trust that the purchases of a “Hog” will deliver not only a quality motorcycle but also an invitation to the Harley culture. That’s why this month’s Trusted Company is Harley Davidson.