DMA: Difference-Making Actions | Clarity

Clarity is having vision and purpose, communicating expectations and giving focus to daily actionable tasks. Difference-Making Actions is a method for having and keeping daily clarity. 

DMA Strategy:

  1. First thing every morning, take a sticky note.
  2. At the top write your most important current goal.
  3. Then write the numbers 1-5 down the page.
  4. Next to the 1, write the most important thing you could do today to accomplish that goal. Then write the next most important things under 2, 3, 4 and 5.
  5. You now have a list of the 5 most important things you could do today that would make the biggest difference in accomplishing your goal and fulfilling your organization’s mission. 

Focused: DMA’s are the most important actions for the day–you shouldn’t have more than five.

Clear and Quantifiable: The focus here is on activites, not outcomes, so know exactly what you are going to do. 

Realistic: Your DMAs will not be effective if you can’t actually do them. 


DMAs, Clarity, The Trust Edge, David Horsager, Building Trust

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