Globalization and expanding cross culturally, although what seems to be something new really isn’t. Since the beginning of time business transactions have been made across different cultures. So what brings so much skepticism and suspicion today? It is a lack of trust and a lack of sensitivity to the needs of the culture in which you are trying to start your business.

When building a business internationally, use these helpful tips to build customer trust check this article out!

 How to Gain Customers’ Trust When Building an International Business 

Trust in Business, globalization, expanding business, The Trust Edge,  business 2 community