When Nido Qubein took over as president of High Point University, he decided to change the way most colleges view students. Inexpensive sturdy wooden couches in resident halls and lounges were replaced with high-grade leather ones. Older televisions were replaced by the newest flat-screens. The list of upgrades goes on and on, and High Point University is a gorgeous facility today. Many universities might worry that the students would abuse the nicer amenities. Qubein told me, “We have seen the opposite. If you respect people, they will step up. Trust is fundamental to all we do.” The payoff: more students, greater visibility, a better work environment, higher retention and productivity, and a place where pride abounds among students, faculty, and staff.

High Point University, Trust in Education, Trusted Company of the month, The Trust Edge, Nido Qubein, David Horsager