Read what Deborah Shane advises and build the commitment pillar to your trust edge advantage. Trust is built through care and genuiness, and it takes time.

“People are way more savvy today and pic up on wrong or suspect intentions and motives. Sure we all have something to sell, but let people know you have their back and ‘get’ their pain.”

http://smallbiztrends.com/2012/07/7-ways-to-foster-loyalty.html

Small Business Trends, The Trust Edge, Build Company Loyalty, Genuineness, Trust and Loyalty